{"id":16222,"date":"2025-06-17T14:57:48","date_gmt":"2025-06-17T14:57:48","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&#038;p=16222"},"modified":"2025-06-17T14:57:55","modified_gmt":"2025-06-17T14:57:55","slug":"marketing-of-financial-products-as-per-nep-2020","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/marketing-of-financial-products-as-per-nep-2020\/","title":{"rendered":"Marketing of Financial Products (As per NEP 2020)"},"content":{"rendered":"<h2><strong>SYLLABUS<\/strong><\/h2>\n<p><strong>MODULE &#8211; I:<\/strong><\/p>\n<p><strong>(1)\u00a0\u00a0\u00a0 Introduction to Marketing:<\/strong><\/p>\n<ul>\n<li>Meaning, Definition of Marketing, Marketing Concept and Its Evolution, Difference between Marketing and Selling, Concept of Services \u2013 Difference between Goods and Services.<\/li>\n<li>Goods Service Continuum, Service Marketing Triangle \u2013 Characteristics of Services \u2013 Marketing Mix Elements (4 and 7 Ps) \u2013 Environmental Analysis \u2013 Macro and Micro Environment.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>(2)\u00a0\u00a0\u00a0 Introduction to Financial Products:<\/strong><\/p>\n<ul>\n<li>Introduction to Financial Products \u2013 Financial Service Products Meaning and Features, Investment Related Products \u2013 Concepts and Features \u2013 Classification.<\/li>\n<li>Marketing Fundamentals \u2013 Market Segmentation, Distribution Channels \u2013 Pricing, Decision \u2013 Factors affecting Pricing-pricing Policies, Role of Regulators in Pricing-structure and Marketing of Financial Products Based on Client Requirements.<\/li>\n<li>CRM \u2013 Importance of CRM in Marketing of Financial Services \u2013 CRM and Relationship, Marketing-CRM, Concept \u2013 CRM Implementation and Evaluation.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>MODULE &#8211; II:<\/strong><\/p>\n<p><strong>(3)\u00a0\u00a0\u00a0 Buying Behavior:<\/strong><\/p>\n<ul>\n<li>Consumer\u2019s Buying Behavior-Factors affecting Buying Behavior, Need and Importance of Competition analysis, Porters five force model.<\/li>\n<li>Marketing Strategies \u2013 Market Entry Strategies, Recent Trends in marketing of Investment Products, Marketing though Social Networking Channels.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>(4)\u00a0\u00a0\u00a0 E-Marketing:<\/strong><\/p>\n<ul>\n<li>Introduction to E-Marketing \u2013 Meaning, Objectives, Features, Scope, Benefits, Problems and Techniques, E-Marketing Tools \u2013 Introduction, Objectives, E-mail Marketing, Creating a Website, Social Media Marketing, Pay per Click Advertising, Search Engine Optimization, Blogging and Classified Advertising.<\/li>\n<li>Application of E-Marketing \u2013 introduction, Objectives, Online Advertising, Direct Response Medium, Role of Distribution in E\u2011Marketing, Lead Generation Platform, Customer Service Mechanism and Relationship Building Medium.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<h3>FYMCOM &#8212; SEMESTER &#8211; II<\/h3>\n<h2>Author: Jia Makhija<\/h2>\n<h2>SECOND REVISED EDITION 2025<\/h2>\n","protected":false},"featured_media":15365,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1288,1281,1280,1146,1145,1287],"product_tag":[],"class_list":{"0":"post-16222","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-banking-finance-group-semester-ii-f-y-m-com-part-i","7":"product_cat-f-y-m-com-part-i","8":"product_cat-m-com-nep-2020","9":"product_cat-m-com-old-syllabus","10":"product_cat-post-graduation-courses","11":"product_cat-semester-ii-f-y-m-com-part-i","13":"first","14":"instock","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/16222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=16222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/15365"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=16222"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=16222"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=16222"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=16222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}