{"id":16219,"date":"2025-06-17T14:57:48","date_gmt":"2025-06-17T14:57:48","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&#038;p=16219"},"modified":"2025-06-17T14:57:54","modified_gmt":"2025-06-17T14:57:54","slug":"brand-management-as-per-nep-2020","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/brand-management-as-per-nep-2020\/","title":{"rendered":"Brand Management (As per NEP 2020)"},"content":{"rendered":"<h1>SYLLABUS<\/h1>\n<p><strong>Module &#8211; I:<\/strong><\/p>\n<p><strong>(1)\u00a0\u00a0 Introduction to Branding:<\/strong><\/p>\n<ul>\n<li>Meaning of Brand and Branding, Branding Challenges and Opportunities, Benefits of Branding, Brand Equity, Customer Based Brand Equity Model (CBBE).<\/li>\n<li>Building Strong Brand Process, Brand Elements, Branding and Marketing Mix, Importance of Brand Positioning.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>(2)\u00a0\u00a0 Brand Management:<\/strong><\/p>\n<ul>\n<li>Strategic Brand Management Concept and Process, Brand Management and Brand Leadership Idea, Brand Associations, Brand Performance, Brand Design and Structure.<\/li>\n<li>Role of Celebrities in Branding, Brand Recognition, Brand Asset Management, Techniques for Effective Brand Management, Brand Loyalty.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Module &#8211; II:<\/strong><\/p>\n<p><strong>(3)\u00a0\u00a0 Branding Research:<\/strong><\/p>\n<ul>\n<li>Meaning and Importance of Brand Research, Brand Measurement, Brand Audit, Importance of Brand Image, Brand Extension, Brand Personality.<\/li>\n<li>Cons of Brand Fatigue, Co-Branding, Costing of Brand Positioning, Brand Awareness.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>(4)\u00a0\u00a0 New Trends in Branding:<\/strong><\/p>\n<ul>\n<li>Graphic Design in Branding, Brand Hierarchy, Features of Monochromatic Branding, Importance of Mascot, Branding Architecture.<\/li>\n<li>Role of Brand Management in Digital Marketing, Purpose Driven Branding, Customer and Employee Centric Brand Management, Storytelling Branding.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<h3>MCOM PART I &#8212; SEMESTER &#8211; II<\/h3>\n<h2>Author: Jinal Sameer Shah<\/h2>\n<h2>FIRST EDITION<\/h2>\n","protected":false},"featured_media":15362,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1290,1281,1280,1145,1287],"product_tag":[],"class_list":{"0":"post-16219","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-business-management-group-semester-ii-f-y-m-com-part-i","7":"product_cat-f-y-m-com-part-i","8":"product_cat-m-com-nep-2020","9":"product_cat-post-graduation-courses","10":"product_cat-semester-ii-f-y-m-com-part-i","12":"first","13":"instock","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/16219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=16219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/15362"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=16219"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=16219"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=16219"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=16219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}