{"id":16180,"date":"2025-06-17T14:57:37","date_gmt":"2025-06-17T14:57:37","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&p=16180"},"modified":"2025-06-17T14:57:41","modified_gmt":"2025-06-17T14:57:41","slug":"sports-marketing","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/sports-marketing\/","title":{"rendered":"Sports Marketing"},"content":{"rendered":"

SYLLABUS<\/em><\/strong><\/h1>\n

(1)\u00a0\u00a0\u00a0\u00a0 <\/strong>Sports Marketing: Introduction, Environment & Research:\u00a0<\/strong><\/p>\n

Introduction to Sports Marketing:<\/strong> Sports Marketing Definition & Characteristics, Marketing Myopia in Sports, Distinctive Features of Sports Marketing, Model of Sports Industry, Implementation of Sports Marketing Programme.<\/p>\n

Environment & Research in Sports Marketing:<\/strong>\u00a0 Environmental Factors, Individual Factors, Decision Making for Sports Involvement, Role of Research in Sports Marketing: Types of Primary Market Research, Common Problems in Sports Marketing Research.<\/p>\n

 <\/p>\n

(2)\u00a0\u00a0\u00a0\u00a0 The Sports Product, Pricing Strategies & Sponsorship:<\/strong><\/p>\n

The Sports Products:<\/strong> Core & Extensions, Key Issues in Sports Products Strategy, Managing Sports Brands, Brand Equity: Benefits and Development, Sales: Definition, Sales Approaches used in Sports, Selling Sports to the Community.<\/p>\n

Pricing Strategies:<\/strong> The Basics of Pricing, Core Issues, Factors Affecting Pricing.<\/p>\n

Sponsorship:<\/strong> Definition, Growth of Sponsorship, Evaluating and Ensuring Sponsorship Effectiveness, Selling the Sponsorship, Ethical Issues in Selling the Sponsorships.<\/p>\n

 <\/p>\n

(3)\u00a0\u00a0\u00a0\u00a0 Promotion & Distribution Strategies in Sports Marketing:<\/strong><\/p>\n

Promotional Strategies:<\/strong> Promotional Concepts and Practice, Components of Promotion Mix for Sports Marketing: Sales Promotion, Sponsorship, Public Relation, Digital Marketing and Advertising.<\/p>\n

Media Options in Sports Marketing,<\/p>\n

Distribution Strategies:<\/strong> Placing Core Products and their Extensions, the Facility: Marketing Channels, the Product-Place Matrix.<\/p>\n

 <\/p>\n

(4)\u00a0\u00a0\u00a0\u00a0 Legal Aspects and Marketing of Major Sport Events:<\/strong><\/p>\n

Cross Impact among the 5Ps of Sports Marketing Mix.<\/p>\n

Legal Aspects of Sports Marketing:<\/strong>\u00a0 Endorsement Agreement, Player Agreement, Franchise Agreement and Sponsorship Agreement.<\/p>\n

Marketing of Major Sport Events: Olympic Games, Commonwealth Games, ICC Cricket World Cup, Indian Premier League, FIFA Football World Cup, Wimbledon Tennis Tournament.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

TYBMS — SEMESTER – VI<\/h3>\n

Author: Sonia Pereira<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Nitin Sharma<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Purvy Karia<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0S. Kanimozhi<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Sachin Mandle<\/h2>\n

FIRST EDITION<\/h2>\n","protected":false},"featured_media":15322,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1049,1205,1200,1062],"product_tag":[],"class_list":{"0":"post-16180","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bms-b-com-ms","7":"product_cat-elective-marketing-semester-vi-t-y-bms","8":"product_cat-semester-vi-t-y-bms","9":"product_cat-t-y-bms","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/16180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=16180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/15322"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=16180"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=16180"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=16180"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=16180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}