{"id":15957,"date":"2025-06-17T14:56:07","date_gmt":"2025-06-17T14:56:07","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&p=15957"},"modified":"2025-06-17T14:56:16","modified_gmt":"2025-06-17T14:56:16","slug":"retail-management","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/retail-management\/","title":{"rendered":"Retail Management"},"content":{"rendered":"

SYLLABUS<\/strong><\/em><\/h1>\n\n\n\n\n\n\n\n\n\n\n\n\n\n

\n<\/strong>No.<\/strong><\/td>\n		Modules\/Units<\/strong><\/td>\n<\/tr>\n
1<\/strong><\/td>\nRetail Management \u2013 An overview:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n(a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Retail Management:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Introduction and Meaning, Significance, Factors Influencing Retail Management, Scope of Retail Management.<\/p>\n

(b)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Retail Formats:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Concept of Organized Retailing: Factors Responsible for the Growth of Organized Retail in India, Multichannel Retailing: Meaning and Types, E-tailing: Meaning, Advantages and Limitations.<\/p>\n

(c)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Emerging Trends in Retailing:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Impact of Globalization on Retailing.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I.T in Retail: Importance, Advantages and Limitations, Applications of I.T. in Retail: EDI, Bar Coding, RFID Tags, Electronic Surveillance, Electronic Shelf Labels.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 FDI in Retailing: Meaning, Need for FDI in Indian Retail Scenario.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Franchising: Meaning, Types, Advantages and Limitations, Franchising in India.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Green Retailing.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Airport Retailing.<\/td>\n<\/tr>\n

2<\/strong><\/td>\nRetail Consumer and Retail Strategy:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n(a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Retail Consumer\/Shopper: <\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning of Retail Shopper, Factors Influencing Retail Shoppers, Changing Profile of Retail Shoppers, Market Research as a Tool for Understanding Retail Markets and Shoppers.<\/p>\n

(b)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>CRM in Retail:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning, Objectives.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Customer Retention Approaches: Frequent Shopper Programme, Special Customer Services, Personalization, Community.<\/td>\n<\/tr>\n

\u00a0<\/strong><\/td>\n(c)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Retail Strategy:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning, Steps in Developing Retail Strategy, Retail Value Chain.<\/p>\n

(d)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Store Location Selection:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning, Types of Retail Locations, Factors Influencing Store Location.<\/p>\n

(e)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>HRM in Retail:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning, Significance, Functions.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Organization Structure in Retail: Meaning, Factors Influencing Designing Organization Structure, Organization Structure for Small Stores \/ Single Stores \/ Independent Retailers and Retail Store Chain \/ Department Store.<\/td>\n<\/tr>\n

3<\/strong><\/td>\nMerchandise Management and Pricing:<\/strong><\/td>\n<\/tr>\n
<\/td>\n(a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Merchandise Management:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Concept, Types of Merchandise, Principles of Merchandising, Merchandise Planning- Meaning and Process, Merchandise Category \u2013 Meaning, Importance, Components, Role of Category Captain, Merchandise Procurement\/Sourcing- Meaning, Process, Sources for Merchandise.<\/p>\n

(b)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Buying Function:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning, Buying Cycle, Factors Affecting Buying Functions, Functions of Buying for Different Types of Organizations Young and Rubicam\u2019s Brand Asset Valuator- Independent Store, Retail Chain, Non-store Retailer.<\/p>\n

(c)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Concept of Lifestyle Merchandising.<\/strong><\/p>\n

(d)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Private Label.<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning, Need and Importance, Private Labels in India.<\/td>\n<\/tr>\n

\u00a0<\/strong><\/td>\n(e)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Retail Pricing:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning, Considerations in Setting Retail Pricing.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pricing Strategies:<\/strong><\/p>\n

High\/Low Pricing:<\/strong> Meaning, Benefits, Everyday Low Pricing:<\/strong> Meaning, Benefits, Market Skimming, Market Penetration, Leader Pricing, Odd Pricing, Single Pricing, Multiple Pricing, Anchor Pricing.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Variable Pricing and Price Discrimination – Meaning.<\/p>\n

Types:<\/strong><\/p>\n

\u00a7\u00a0\u00a0 Individualized Variable Pricing\/First Degree Price.<\/p>\n

\u00a7\u00a0\u00a0 Self-Selected Variable Pricing\/Second Degree Price Discrimination – Clearance and Promotional Markdowns, Coupons, Price Bundling, Multiple \u2013 Unit Pricing.<\/p>\n

\u00a7\u00a0\u00a0 Variable Pricing by Market Segment\/Third Degree Price Discrimination.<\/td>\n<\/tr>\n

4<\/strong><\/td>\nManaging and Sustaining Retail:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n(a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Retail Store Operations<\/strong>: <\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning, Responsibilities of Store Manager, The 5 S\u2019s of Retail Operations (Systems, Standards, Stock, Space, Staff).<\/p>\n

(b)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Store<\/strong> Design and Layout:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Store Design:<\/strong> Meaning, Objectives, Principles, Elements of Exterior and Interior Store Design, Store Atmospherics and Aesthetics.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Store Layout:<\/strong> Meaning, Types: Grid, Racetrack, Free Form.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Signage and Graphics:<\/strong> Meaning, Significance, Concept of Digital Signage.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Feature Areas:<\/strong> Meaning, Types: Windows, Entrances, Freestanding Displays, End Caps, Promotional Aisles, Walls, Dressing Rooms, Cash Wraps.<\/p>\n

(c)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Visual<\/strong> Merchandising and Display:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Visual Merchandising:<\/strong> Meaning, Significance, Tools Used for Visual Merchandising.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Concept of Planogram.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Display:<\/strong> Meaning, Methods of Display, Errors in Creating Display.<\/p>\n

(d)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Mall<\/strong> Management:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning and Components:<\/strong> Positioning, Zoning, Promotion and Marketing, Facility Management, Finance Management.<\/p>\n

(e)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Legal<\/strong> and Ethical Aspects of Retailing:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Licenses\/Permissions Required to Start Retail Store in India.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ethical Issues in Retailing.<\/p>\n

(f)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Career<\/strong> Options in Retailing.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

TYBMS — SEMESTER – VI<\/h3>\n

Author: Jia Makhija<\/h2>\n

SEVENTH REVISED EDITION 2025<\/h2>\n","protected":false},"featured_media":15090,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1049,1205,1200,1062],"product_tag":[],"class_list":{"0":"post-15957","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bms-b-com-ms","7":"product_cat-elective-marketing-semester-vi-t-y-bms","8":"product_cat-semester-vi-t-y-bms","9":"product_cat-t-y-bms","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/15957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=15957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/15090"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=15957"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=15957"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=15957"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=15957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}