{"id":15928,"date":"2025-06-17T14:55:56","date_gmt":"2025-06-17T14:55:56","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&p=15928"},"modified":"2025-06-17T14:56:05","modified_gmt":"2025-06-17T14:56:05","slug":"business-research-methods","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/business-research-methods\/","title":{"rendered":"Business Research Methods"},"content":{"rendered":"

SYLLABUS<\/strong><\/h1>\n\n\n\n\n\n\n\n\n
No.<\/strong><\/td>\nModels \/ Units<\/strong><\/td>\n<\/tr>\n
1<\/strong><\/td>\nIntroduction to Business Research Methods:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n(1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Meaning and Objectives of Research.<\/strong><\/p>\n

(2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Types of Research:<\/strong><\/p>\n

(a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Pure, Basic and Fundamental,<\/p>\n

(b)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Applied,<\/p>\n

(c)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Empirical,<\/p>\n

(d)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Scientific and Social,<\/p>\n

(e)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Historical,<\/p>\n

(f)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Exploratory,<\/p>\n

(g)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Descriptive,<\/p>\n

(h)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Causal.<\/p>\n

(3)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Concepts in Research:<\/strong> Variables, Qualitative and Quantitative Research.<\/p>\n

(4)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Stages in Research Process.<\/strong><\/p>\n

(5)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Characteristics of Good Research.<\/strong><\/p>\n

(6)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Hypothesis:<\/strong> Meaning, Nature, Significance, Types of Hypothesis, Sources.<\/p>\n

(7)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Research Design:<\/strong> Meaning, Definition, Need and Importance, Steps in Research Design, Essentials of a Good Research Design, Areas\/Scope of Research Design and Types \u2013 Descriptive, Exploratory and Causal.<\/p>\n

(8)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Sampling:<\/strong><\/p>\n

(a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Meaning of Sample and Sampling,<\/p>\n

(b)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Methods of Sampling:<\/p>\n

(i)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Non Probability Sampling \u2013 Convenient, Judgment, Quota, Snowball.<\/p>\n

(ii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Probability \u2013 Simple Random, Stratified, Cluster, Multi Stage.<\/td>\n<\/tr>\n

2<\/strong><\/td>\nData Collection and Processing:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n(1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Types of Data and Sources:<\/strong> Primary and Secondary Data Sources.<\/p>\n

(2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Methods of Collection of Primary Data:<\/strong><\/p>\n

(a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Observation:<\/strong><\/p>\n

(i)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Structured and Unstructured,<\/p>\n

(ii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Disguised and Undisguised,<\/p>\n

(iii)\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Mechanical Observations (Use of Gadgets).<\/td>\n<\/tr>\n

\u00a0<\/strong><\/td>\n(b)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Experimental:<\/strong><\/p>\n

(i)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Field,<\/p>\n

(ii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Laboratory.<\/p>\n

(c)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Interview:<\/strong><\/p>\n

(i)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Personal Interview,<\/p>\n

(ii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Focused Group,<\/p>\n

(iii)\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>In-depth Interviews \u2013 Method,<\/p>\n

(d)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Survey:<\/strong> Telephonic Survey, Mail, E-mail, Internet Survey, Social Media, and Media Listening.<\/p>\n

(e)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Survey Instrument:<\/strong><\/p>\n

(i)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Questionnaire Designing.<\/p>\n

(ii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Types of Questions:<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Structured\/Close Ended,<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Unstructured\/Open Ended,<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dichotomous,<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Multiple Choice Questions.<\/p>\n

(f)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Scaling Techniques:<\/strong><\/p>\n

(i)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Likert Scale,<\/p>\n

(ii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Semantic Differential Scale.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

SYBMS — SEMESTER – IV<\/h3>\n

Author: N. G. Kale<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0M. Ahmed<\/h2>\n

SIXTH EDITION<\/h2>\n","protected":false},"featured_media":15061,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1049,1123,1084,1122],"product_tag":[],"class_list":{"0":"post-15928","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bms-b-com-ms","7":"product_cat-compulsory-semester-iv-s-y-bms","8":"product_cat-s-y-bms","9":"product_cat-semester-iv-s-y-bms","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/15928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=15928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/15061"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=15928"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=15928"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=15928"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=15928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}