{"id":15735,"date":"2025-06-17T14:54:52","date_gmt":"2025-06-17T14:54:52","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&p=15735"},"modified":"2025-06-17T14:54:57","modified_gmt":"2025-06-17T14:54:57","slug":"marketing-of-financial-services","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/marketing-of-financial-services\/","title":{"rendered":"Marketing of Financial Services"},"content":{"rendered":"

SYLLABUS<\/strong><\/h1>\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/strong><\/td>\nModules \/ Units<\/strong><\/td>\n<\/tr>\n
1<\/strong><\/td>\nFoundation of Services Marketing:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\nFoundation of services marketing \u2013 Introduction \u2013 The services concept \u2013 Service Industry \u2013 Nature of Service, Characteristics of Services, Classification of Services \u2013 Importance of Services Marketing \u2013 The Growth in Services \u2013 Global and Indian Scenario, Retail Financial Services: Investment Services \u2013 Insurance Services, Credit Services \u2013 Dimensions and drivers, Institutional Financial Service, Distinctive Characteristics of Services _ Four I\u2019s of Services \u2013 Intangibility, Inconsistency, Inseparability and Inventory, Managing Service Encounters.<\/td>\n<\/tr>\n
2<\/strong><\/td>\nServices Market Segmentation:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\nServices Market Segmentation \u2013 Positioning and Differentiation of Services, Promotion and Communication \u2013 Designing and Managing Service Processes, Constructing and Service Environment \u2013 Managing People for Service Advantage \u2013 Service Quality and Productivity \u2013 Customer Relationship Management Customer Loyalty.<\/td>\n<\/tr>\n
3<\/strong><\/td>\nIssues in Marketing of Services:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\nIssues in Marketing of Services \u2013 Extended Services Marketing Mix: Going Beyond the 4 Ps. (7Ps of Services Marketing). Service Delivery Process \u2013 Service Blueprints \u2013 Service Mapping \u2013 Managing Employees for service orientation. Distribution Strategies of Services \u2013 Challenges in Distribution of Services. Personal Selling \u2013 Advertising and Sales Promotion in Service Industry.<\/td>\n<\/tr>\n
4<\/strong><\/td>\nIssues in Marketing of Services:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\nCustomer Satisfaction and Service Quality in Service Marketing \u2013 Service Encounter \u2013 Role of HR and Internal Marketing \u2013 Monitoring and Measuring customer satisfaction, GAP Model \u2013 Handling complaints effectively \u2013 Service Failure \u2013 Recovery, Use of Internet in Service Marketing, Role of IT in marketing Financial Services, Ethics in Marketing, New trends in Marketing, Marketing in 21st Century, Marketing through social networking channels<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

TYBFM — SEMESTER – V<\/h3>\n

Author: Laila Dias<\/h2>\n

THIRD REVISED EDITION<\/h2>\n","protected":false},"featured_media":14878,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1047,1061,1060,1059],"product_tag":[],"class_list":{"0":"post-15735","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bfm","7":"product_cat-elective-semester-v-t-y-bfm","8":"product_cat-semester-v-t-y-bfm","9":"product_cat-t-y-bfm","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/15735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=15735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/14878"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=15735"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=15735"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=15735"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=15735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}