{"id":15680,"date":"2025-06-17T14:54:31","date_gmt":"2025-06-17T14:54:31","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&p=15680"},"modified":"2025-06-17T14:54:37","modified_gmt":"2025-06-17T14:54:37","slug":"e-commerce-and-digital-marketing","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/e-commerce-and-digital-marketing\/","title":{"rendered":"E-Commerce and Digital Marketing"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/strong><\/td>\nModule \/ Units<\/strong><\/td>\n<\/tr>\n
1<\/strong><\/td>\nIntroduction to E-Commerce:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ecommerce:<\/strong> Meaning, Features of E-commerce, Categories of E-commerce, Advantages and Limitations of E-Commerce, Traditional Commerce and E-Commerce.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ecommerce Environmental Factors:<\/strong> Economic, Technological, Legal, Cultural and Social.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Factors Responsible for Growth of E-Commerce, Issues in Implementing E-Commerce, Myths of E\u2011Commerce.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Impact of E-Commerce on Business, E-commerce in India.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Trends in E-Commerce in Various Sectors:<\/strong> Retail, Banking, Tourism, Government, Education.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning of M-Commerce, Benefits of M\u2011Commerce, Trends in M-Commerce.<\/td>\n<\/tr>\n

2<\/strong><\/td>\nE-Business and Applications:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 E-Business:<\/strong> Meaning, Launching an E-Business, Different Phases of Launching an E-Business.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Important Concepts in E-Business:<\/strong> Data Warehouse, Customer Relationship Management, Supply Chain Management, Enterprise Resource Planning.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bricks and Clicks business models in E-Business:<\/strong> Brick and Mortar, Pure Online, Bricks and Clicks, Advantages of Bricks and Clicks Business Model, Superiority of Bricks and Clicks E-Business Applications: E-Procurement, E-Communication, E\u2011Delivery, E-Auction, E-Trading.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Electronic Data Interchange (EDI) in E-Business:<\/strong> Meaning of EDI, Benefits of EDI, Drawbacks of EDI, Applications of EDI.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Website:<\/strong> Design and Development of Website, Advantages of Website, Principles of Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a Website.<\/td>\n<\/tr>\n

3<\/strong><\/td>\nPayment, Security, Privacy and Legal Issues in E\u2011Commerce:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Issues Relating to Privacy and Security in E\u2011Business.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Electronic Payment Systems: <\/strong>Features, Different Payment Systems: Debit Card, Credit Card, Smart Card, E-cash, E-Cheque, E-wallet, Electronic Fund Transfer.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Payment Gateway:<\/strong> Introduction, Payment Gateway Process, Payment Gateway Types, Advantages and Disadvantages of Payment Gateway.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Types of Transaction Security.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 E-Commerce Laws:<\/strong> Need for E-Commerce laws, E\u2011Commerce Laws in India, Legal Issues in E\u2011commerce in India, IT Act 2000.<\/td>\n<\/tr>\n

4<\/strong><\/td>\nDigital Marketing:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Introduction to Digital Marketing, Advantages and Limitations of Digital Marketing.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Various Activities of Digital Marketing:<\/strong> Search Engine Optimization, Search Engine Marketing, Content Marketing and Content Influencer Marketing, Campaign Marketing, Email Marketing, Display Advertising, Blog Marketing, Viral Marketing, Podcasts and Vodcasts.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Digital Marketing on various Social Media platforms.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Online Advertisement, Online Marketing Research, Online PR.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Web Analytics.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Promoting Web Traffic.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Latest developments and Strategies in Digital Marketing.<\/td>\n<\/tr>\n

\u00a0<\/strong><\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

TYBMS — SEMESTER – V<\/h3>\n

Author: Jinal Sameer Shah<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Manasi Nalin Shah<\/h2>\n

SIXTH REVISED EDITION<\/h2>\n","protected":false},"featured_media":14823,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1049,1092,1063,1062],"product_tag":[],"class_list":{"0":"post-15680","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bms-b-com-ms","7":"product_cat-elective-marketing-semester-v-t-y-bms","8":"product_cat-semester-v-t-y-bms","9":"product_cat-t-y-bms","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/15680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=15680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/14823"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=15680"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=15680"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=15680"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=15680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}