{"id":15672,"date":"2025-06-17T14:54:30","date_gmt":"2025-06-17T14:54:30","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&p=15672"},"modified":"2025-06-17T14:54:35","modified_gmt":"2025-06-17T14:54:35","slug":"corporate-communication-and-public-relations","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/corporate-communication-and-public-relations\/","title":{"rendered":"Corporate Communication and Public Relations"},"content":{"rendered":"

SYLLABUS<\/strong><\/h2>\n

(1)\u00a0\u00a0\u00a0\u00a0 Foundation of Corporate Communication:<\/strong><\/h3>\n
    \n
  • Corporate Communication: Scope and Relevance:<\/strong><\/li>\n
  • Introduction, Meaning, Scope, Corporate Communication in India, Need\/Relevance of Corporate Communication in Contemporary Scenario.<\/li>\n
  • Keys concept in Corporate Communication:<\/strong><\/li>\n
  • Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good Corporate Reputation.<\/li>\n
  • Ethics and Law in Corporate Communication:<\/strong><\/li>\n
  • Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI.<\/li>\n<\/ul>\n

    <\/h3>\n

    (2)\u00a0\u00a0\u00a0\u00a0 Understanding Public Relations:<\/strong><\/h3>\n
      \n
    • Fundamental of Public Relations: <\/strong><\/li>\n
    • Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business.<\/li>\n
    • Emergence of Public Relations:<\/strong><\/li>\n
    • Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations.<\/li>\n
    • Public Relations Environment:<\/strong><\/li>\n
    • Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues.<\/li>\n
    • Theories used in Public Relations:<\/strong><\/li>\n
    • Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory.<\/li>\n<\/ul>\n

      <\/h3>\n

      (3)\u00a0\u00a0\u00a0\u00a0 Functions of Corporate Communication and Public Relations:<\/strong><\/h3>\n
        \n
      • Media Relations: <\/strong><\/li>\n
      • Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations.<\/li>\n
      • Employee Communication: <\/strong><\/li>\n
      • Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications.<\/li>\n
      • Crisis Communication: <\/strong><\/li>\n
      • Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building.<\/li>\n
      • Financial Communication: <\/strong><\/li>\n
      • Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising.<\/li>\n<\/ul>\n

        <\/h3>\n

        (4)\u00a0\u00a0\u00a0\u00a0 Emerging Technology in Corporate Communication and Public Relations:<\/strong><\/h3>\n
          \n
        • Contribution of Technology to Corporate Communication:<\/strong><\/li>\n
        • Introduction, Today\u2019s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS).<\/li>\n
        • Information Technology in Corporate Communication:<\/strong><\/li>\n
        • Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation.<\/li>\n
        • Corporate Blogging:<\/strong><\/li>\n
        • Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

          TYBMS — SEMESTER – V<\/h3>\n

          Author: Romeo S. Mascarenhas<\/h2>\n

          SEVENTH REVISED EDITION<\/h2>\n","protected":false},"featured_media":14815,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1049,1091,1063,1062],"product_tag":[],"class_list":{"0":"post-15672","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bms-b-com-ms","7":"product_cat-compulsory-semester-v-t-y-bms","8":"product_cat-semester-v-t-y-bms","9":"product_cat-t-y-bms","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/15672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=15672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/14815"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=15672"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=15672"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=15672"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=15672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}