{"id":15663,"date":"2025-06-17T14:54:30","date_gmt":"2025-06-17T14:54:30","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&#038;p=15663"},"modified":"2025-06-17T14:54:32","modified_gmt":"2025-06-17T14:54:32","slug":"advertising","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"<h1><strong>SYLLABUS<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>(1)\u00a0\u00a0\u00a0\u00a0 Introduction to Advertising:<\/strong><\/p>\n<ul>\n<li>Definition, Evolution of Advertising, Importance, Scope, Features, Benefits, Five M\u2019s of Advertising.<\/li>\n<li>Types of Advertising: Consumer Advertising, Industrial Advertising, Institutional Advertising, Classified Advertising, National Advertising, Generic Advertising.<\/li>\n<li>Theories of Advertising: Stimulus Theory, AIDA, Hierarchy Effects Model, Means \u2013 End Theory, Visual Verbal Imaging, Cognitive Dissonance.<\/li>\n<li>Ethics and Laws in Advertising: Puffery, Shock Ads, Subliminal Advertising, Weasel Claim, Surrogate Advertising, Comparative Advertising Code of Ethics, Regulatory Bodies, Laws and Regulation \u2013 CSR, Public Service Advertising, Corporate Advertising, Advocacy Advertising.<\/li>\n<li>Social, Cultural and Economic Impact of Advertising, the Impact of Ads on Kids, Women and Advertising.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>(2)\u00a0\u00a0\u00a0\u00a0 Strategy and Planning Process in Advertising:<\/strong><\/p>\n<ul>\n<li>Advertising Planning Process and Strategy: Introduction to Marketing Plan, Advertising Plan \u2013 Background, Situational Analysis related to Advertising Issues, Marketing Objectives, Advertising Objectives, Target Audience, Brand Positioning (Equity, Image Personality),<\/li>\n<\/ul>\n<p>Creative Strategy, Message Strategy, Media Strategy, Integration of Advertising with other Communication Tools.<\/p>\n<ul>\n<li>Role of Advertising in Marketing Mix: Product Planning, Product Brand Policy, Price, Packaging, Distribution, Elements of Promotion, Role of Advertising in PLC.<\/li>\n<li>Advertising Agencies \u2013 Functions \u2013 Structure \u2013 Types &#8211; Selection Criteria for Advertising Agency \u2013 Maintaining Agency-Client Relationship, Agency Compensation.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>(3)\u00a0\u00a0\u00a0\u00a0 Creativity in Advertising:<\/strong><\/p>\n<ul>\n<li>Introduction to Creativity \u2013 Definition, Importance, Creative Process, Creative Strategy Development \u2013 Advertising Campaign \u2013 Determining the Message Theme\/Major Selling Ideas \u2013 Introduction to USP \u2013 Positioning Strategies \u2013 Persuasion and Types of Advertising Appeals \u2013 Role of Source in Ads and Celebrities as Source in Indian Ads \u2013 Execution Styles of Presenting Ads.<\/li>\n<li>Role of Different Elements of Ads \u2013 Logo, Company Signature, Slogan, Tagline, Jingle, Illustrations, etc.<\/li>\n<li>Creating the TV commercial \u2013 Visual Techniques, Writing Script, Developing Storyboard, Other Elements (Optical, Soundtrack, Music).<\/li>\n<li>Creating Radio Commercial \u2013 Words, Sound, Music \u2013 Scriptwriting the Commercial \u2013 Clarity, Coherence, Pleasantness, Believability, Interest, Distinctiveness.<\/li>\n<li>Copywriting: Elements of Advertisement Copy \u2013 Headline, Sub-headline, Layout, Body Copy, Slogans. Signature, Closing Idea, Principles of Copywriting for Print, OOH, Essentials of Good Copy, Types of Copy, Copy Research.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>(4)\u00a0\u00a0\u00a0\u00a0 Budget, Evaluation, Current Trends and Careers in Advertising:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Advertising Budget \u2013 Definition of Advertising Budget, Features, Methods of Budgeting.<\/li>\n<li>Evaluation of Advertising Effectiveness \u2013 Pre-testing and Post-testing Objectives, Testing Process for Advertising Effectiveness, Methods of Pre-testing and Post-testing, Concept Testing v\/s Copy Testing.<\/li>\n<li>Current Trends in Advertising: Rural and Urban Advertising, Digital Advertising, Content Marketing (Advertorials), Retail Advertising, Lifestyle Advertising, Ambush Advertising, Global Advertising \u2013 Scope and Challenges \u2013 Current Global Trends.<\/li>\n<li>Careers in Advertising: Careers in Media and Supporting Firms, Freelancing Options for Career in Advertising, Role of Advertising Account Executives, Campaign Agency Family Tree \u2013 Topmost Advertising Agencies and the Famous Advertisements Designed by them.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<h3>SYBMS &#8212; SEMESTER &#8211; III<\/h3>\n<h2>Author: N. G. Kale<\/h2>\n<h2>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0M. Ahmed<\/h2>\n<h2>FOURTH REVISED EDITION<\/h2>\n","protected":false},"featured_media":14805,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1049,1089,1084,1085],"product_tag":[],"class_list":{"0":"post-15663","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bms-b-com-ms","7":"product_cat-elective-marketing","8":"product_cat-s-y-bms","9":"product_cat-semester-iii-s-y-bms","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/15663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=15663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/14805"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=15663"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=15663"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=15663"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=15663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}