{"id":15661,"date":"2025-06-17T14:54:30","date_gmt":"2025-06-17T14:54:30","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&p=15661"},"modified":"2025-06-17T14:54:32","modified_gmt":"2025-06-17T14:54:32","slug":"consumer-behaviour","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/consumer-behaviour\/","title":{"rendered":"Consumer Behaviour"},"content":{"rendered":"

SYLLABUS<\/strong><\/h1>\n\n\n\n\n\n\n\n\n\n\n\n\n
Unit<\/strong><\/td>\nName of the Topic<\/strong><\/td>\n<\/tr>\n
1<\/strong><\/td>\nIntroduction To Consumer Behaviour:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meaning of Consumer Behaviour, Features and Importance.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Types of Consumer (Institutional and Retail), Diversity of consumers and their behavior \u2013 Types of Consumer Behavior.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Profiling the consumer and understanding their needs<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consumer Involvement.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Application of Consumer Behavior knowledge in Marketing.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consumer Decision Making Process and Determinants of Buyer Behaviour, factors affecting each stage, and Need recognition.<\/td>\n<\/tr>\n

2<\/strong><\/td>\nIndividual Determinants of Consumer Behavior:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consumer Needs and Motivation (Theories: Maslow, McCleland).<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Personality: Concept, Nature of personality, Freudian, non Freudian and Trait theories, Personality Traits and it\u2019s Marketing significance, Product personality and brand personification.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Self Concept: Concept.<\/td>\n<\/tr>\n

\u00a0<\/strong><\/td>\n\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consumer Perception.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Learning: Theory, Nature of Consumer Attitudes, Consumer Attitude.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Formation and Change.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Attitude: Concept of Attitude.<\/td>\n<\/tr>\n

3<\/strong><\/td>\nEnvironmental Determinants of Consumer Behavior:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Family Influences on Buyer Behaviour.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Roles of different members, needs perceived and evaluation rules.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Factors affecting the need of the family, family life cycle stage and size.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Social Class and Influences.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Group Dynamics and Consumer Reference Groups, Social Class and Consumer Behavior: Reference Groups, Opinion Leaders and Social Influences, In-group versus out-group influences, role of opinion leaders in diffusion of innovation and in purchase process.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cultural Influences on Consumer Behaviour Understanding cultural and sub-cultural influences on individual, norms and their role, customs, traditions and value system.<\/td>\n<\/tr>\n

4<\/strong><\/td>\nConsumer decision making models and New Trends:<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consumer Decision making models: Howard Sheth Model, Engel Blackwell, Miniard Model, Nicosia Models of Consumer Decision Making.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Diffusion of innovations, Process of Diffusion and Adoption, Innovation, Decision process, Innovator profiles.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 E-Buying behavior The E-buyer vis-\u00e0-vis the Brick and Mortar buyer, Influences on E-buying.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

SYBMS — SEMESTER – III<\/h3>\n

Author: N. G. Kale<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0M. Ahmed<\/h2>\n

FOURTH REVISED EDITION<\/h2>\n","protected":false},"featured_media":14803,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1049,1089,1084,1085],"product_tag":[],"class_list":{"0":"post-15661","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bms-b-com-ms","7":"product_cat-elective-marketing","8":"product_cat-s-y-bms","9":"product_cat-semester-iii-s-y-bms","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/15661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=15661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/14803"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=15661"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=15661"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=15661"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=15661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}