{"id":15647,"date":"2025-06-17T14:54:20","date_gmt":"2025-06-17T14:54:20","guid":{"rendered":"https:\/\/zedex.co.in\/vipulp\/?post_type=product&p=15647"},"modified":"2025-06-17T14:54:26","modified_gmt":"2025-06-17T14:54:26","slug":"business-communication-i-old-syllabus","status":"publish","type":"product","link":"https:\/\/zedex.co.in\/vipulp\/product\/business-communication-i-old-syllabus\/","title":{"rendered":"Business Communication – I (OLD SYLLABUS)"},"content":{"rendered":"

SYLLABUS<\/strong><\/h1>\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/strong><\/td>\nModules \/ Units<\/strong><\/td>\n<\/tr>\n
1<\/strong><\/td>\nTheory of Communication:<\/strong><\/td>\n<\/tr>\n
 <\/td>\nConcept of Communication<\/strong>: Meaning, Definition, Process, Need, Feedback Emergence of Communication as a key concept in the Corporate and Global world Impact of technological advancements on Communication.<\/p>\n

Channels and Objectives of Communication<\/strong>: Channels-<\/strong><\/p>\n

Formal and Informal \u2013 Vertical, Horizontal, Diagonal, Grapevine.<\/p>\n

Objectives of Communication<\/strong>: Information, Advice, Order and Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Morale of Employees (A brief introduction to these objectives to be given).<\/p>\n

Methods and Modes of Communication: <\/strong><\/p>\n

Methods: Verbal and Nonverbal, Characteristics of Verbal Communication Characteristics of Non-verbal Communication, Business Etiquette.<\/p>\n

Modes: Telephone and SMS Communication 3 (General introduction to Telegram to be given) Facsimile Communication [Fax].<\/p>\n

Computers and E-communication Video and Satellite Conferencing.<\/td>\n<\/tr>\n

2<\/strong><\/td>\nObstacles to Communication in Business World:<\/strong><\/td>\n<\/tr>\n
 <\/td>\nProblems in Communication\/Barriers to Communication<\/strong>:<\/p>\n

Physical \/ Semantic \/ Language \/ Socio-Cultural \/ Psychological \/ Barriers, Ways to Overcome these Barriers.<\/p>\n

Listening: <\/strong>Importance of Listening Skills, Cultivating good Listening Skills.<\/p>\n

Introduction to Business Ethics: <\/strong><\/p>\n

Concept and Interpretation, Importance of Business Ethics, Personal Integrity at the workplace, Business Ethics and media, Computer Ethics, Corporate Social Responsibility.<\/p>\n

Teachers can adopt a case study approach and address issues such as the following so as to orient and sensitize the student community to actual business practices:<\/p>\n

Surrogate Advertising, Patents and Intellectual Property Rights, Dumping of Medical\/E-waste, Human Rights Violations and Discrimination on the basis of gender, race, caste, religion, appearance and sexual orientation at the workplace, Piracy, Insurance, Child Labour.<\/td>\n<\/tr>\n

3<\/strong><\/td>\nBusiness Correspondence:<\/strong><\/td>\n<\/tr>\n
 <\/td>\nTheory of Business Letter Writing:<\/strong><\/p>\n

Parts, Structure, Layouts \u2013 Full Block, Modified Block, Semi-Block Principles of Effective Letter Writing, Principles of Effective Email Writing.<\/p>\n

Personnel Correspondence: <\/strong><\/p>\n

Statement of Purpose, Job Application Letter and Resume, Letter of Acceptance of Job Offer, Letter of Resignation.<\/p>\n

[Letter of Appointment, Promotion and Termination, Letter of Recommendation (to be taught but not to be tested in the examination)]<\/td>\n<\/tr>\n

4<\/strong><\/td>\nLanguage and Writing Skills:<\/strong><\/td>\n<\/tr>\n
 <\/td>\nCommercial Terms used in Business Communication:<\/strong><\/p>\n

Paragraph Writing:<\/strong><\/p>\n

Developing an idea, using appropriate linking devices, etc.<\/p>\n

Cohesion and Coherence, self-editing, etc. [Interpretation of technical data, Composition on a given situation, a short informal report etc.]<\/p>\n

Activities:<\/strong><\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Listening Comprehension<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Remedial Teaching<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Speaking Skills: Presenting a News Item, Dialogue and Speeches<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Paragraph Writing: Preparation of the first draft, Revision and Self \u2013 Editing, Rules of spelling.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reading Comprehension: Analysis of texts from the fields of Commerce and Management<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

FYBMS — SEMESTER – I<\/h3>\n

Author: Nina Roy Choudhury<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Lekha Nambiar<\/h2>\n

SEVENTH REVISED EDITION 2022<\/h2>\n","protected":false},"featured_media":14788,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1070,1045,1046,1047,1048,1049,1071,1072,1073,1074,1075,1068,1077,1078,1069,1079,1080,1076],"product_tag":[],"class_list":{"0":"post-15647","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-b-fin-m","7":"product_cat-baf","8":"product_cat-bbi","9":"product_cat-bfm","10":"product_cat-bim","11":"product_cat-bms-b-com-ms","12":"product_cat-f-y-b-fin-m-old-syllabus","13":"product_cat-f-y-baf-old-syllabus","14":"product_cat-f-y-bbi-old-syllabus","15":"product_cat-f-y-bfm-old-syllabus","16":"product_cat-f-y-bim-old-syllabus","17":"product_cat-f-y-bms-old-syllabus","18":"product_cat-semester-i-f-y-baf-old-syllabus","19":"product_cat-semester-i-f-y-bfm-old-syllabus","20":"product_cat-semester-i-f-y-bms-old-syllabus","21":"product_cat-semester-i-f-y-bim-old-syllabus","22":"product_cat-semester-i-f-y-b-fin-m-old-syllabus","23":"product_cat-semester-i-f-y-bbi-old-syllabus","25":"first","26":"instock","27":"shipping-taxable","28":"purchasable","29":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product\/15647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/comments?post=15647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media\/14788"}],"wp:attachment":[{"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/media?parent=15647"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_brand?post=15647"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_cat?post=15647"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zedex.co.in\/vipulp\/wp-json\/wp\/v2\/product_tag?post=15647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}