(1)     Overview of Logistics and Supply Chain Management:

• Introduction to Logistics Management: Meaning, Basic Concepts of Logistics – Logistical Performance Cycle, Inbound Logistics, Inprocess Logistics, Outbound Logistics, Logistical Competency, Integrated Logistics, Reverse Logistics and Green Logistics. Objectives of Logistics, Importance of Logistics, Scope of Logistics, Logistical Functions/Logistic Mix, Changing Logistics Environment.

• Introduction to Supply Chain Management: Meaning, Objectives, Functions, Participants of Supply Chain, Role of Logistics in Supply Chain, Comparison between Logistics and Supply Chain Management, Channel Management and Channel Integration.
• Customer Service: Key Element of Logistics: Meaning of Customer Service, Objectives, Elements, Levels of customer service, Rights of Customers.
• Demand Forecasting: Meaning, Objectives, Approaches to Forecasting, Forecasting Methods, Forecasting Techniques, (Numerical on Simple Moving Average, Weighted Moving Average).

(2)     Elements of Logistics Mix:

• Transportation: Introduction, Principles and Participants in Transportation, Transport Functionality, Factors Influencing Transportation Decisions, Modes of Transportation- Railways, Roadways, Airways, Waterways, Ropeways, Pipeline, Transportation Infrastructure, Intermodal Transportation.
• Warehousing: Introduction, Warehouse Functionality, Benefits of Warehousing, Warehouse Operating Principles, Types of Warehouses, Warehousing Strategies, Factors affecting Warehousing.
• Materials Handling: Meaning, Objectives, Principles of Materials Handling, Systems of Materials Handling, Equipments used for Materials Handling, Factors affecting Materials Handling Equipments.
• Packaging: Introduction, Objectives of Packaging, Functions/Benefits of Packaging, Design Considerations in Packaging, Types of Packaging Material, Packaging Costs.

(3)     Inventory Management, Logistics Costing, Performance Management and Logistical Network Analysis:

• Inventory Management: Meaning, Objectives, Functions, Importance, Techniques of Inventory Management (Numericals – EOQ and Reorder levels).
• Logistics Costing: Meaning, Total Cost Approach, Activity Based Costing, Mission Based Costing.
• Performance Measurement in Supply Chain: Meaning, Objectives of Performance Measurement, Types of Performance Measurement, Dimensions of Performance Measurement, Characteristics of Ideal Measurement System.
• Logistical Network Analysis: Meaning, Objectives, Importance, Scope, RORO/LASH.

(4)     Recent Trends in Logistics and Supply Chain Management:

• Information Technology in Logistics: Introduction, Objectives, Role of Information Technology in Logistics and Supply Chain Management, Logistical Information System, Principles of Logistical Information System, Types of Logistical Information System, Logistical Information Functionality, Information Technology Infrastructure.
• Modern Logistics Infrastructure: Golden Quadrilateral, Logistics Parks, Deep Water Ports, Dedicated Freight Corridor, Inland Container Depots/Container Freight Stations, Maritime Logistics, Double Stack Containers/Unit Trains.
• Logistics Outsourcing: Meaning, Objectives, Benefits / Advantages of Outsourcing, Third Party Logistics Provider, Fourth Party Logistics Provider, Drawbacks of Outsourcing, Selection of Logistics Service Provider, Outsourcing-Value Proposition.
• Logistics in the Global Environment: Managing the Global Supply Chain, Impact of Globalization on Logistics and Supply Chain Management, Global Logistics Trends, Global Issues and Challenges in Logistics and Supply Chain Management.

Author: Vipin Saboo

(1)     Foundation of Corporate Communication:

• Corporate Communication: Scope and Relevance:
• Introduction, Meaning, Scope, Corporate Communication in India, Need/Relevance of Corporate Communication in Contemporary Scenario.
• Keys concept in Corporate Communication:
• Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good Corporate Reputation.
• Ethics and Law in Corporate Communication:
• Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI.

(2)     Understanding Public Relations:

• Fundamental of Public Relations:
• Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business.
• Emergence of Public Relations:
• Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations.
• Public Relations Environment:
• Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues.
• Theories used in Public Relations:
• Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory.

(3)     Functions of Corporate Communication and Public Relations:

• Media Relations:
• Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations.
• Employee Communication:
• Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications.
• Crisis Communication:
• Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building.
• Financial Communication:
• Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising.

(4)     Emerging Technology in Corporate Communication and Public Relations:

• Contribution of Technology to Corporate Communication:
• Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS).
• Information Technology in Corporate Communication:
• Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation.
• Corporate Blogging:
• Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog.