T. Y. BMS – Vipul Prakashan : Educational Book Publisher https://zedex.co.in/vipulp Educational Book Publisher Tue, 17 Jun 2025 14:58:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://zedex.co.in/vipulp/wp-content/uploads/2024/08/logo-100x100.png T. Y. BMS – Vipul Prakashan : Educational Book Publisher https://zedex.co.in/vipulp 32 32 Innovative Financial Services (LK) https://zedex.co.in/vipulp/product/innovative-financial-services-lk/ Tue, 17 Jun 2025 14:58:39 +0000 https://zedex.co.in/vipulp/?post_type=product&p=16333 TYBMS -- SEMESTER - VI

Author: N. Lakshmi Kavitha

FIFTH REVISED EDITION 2025

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SYLLABUS

 

(1)     Introduction to Traditional Financial Services: 

  • Financial Services:
  • Concept, Objectives/Functions, Characteristics, Financial Service Market, Financial Service Market Constituents, Growth of Financial Services in India, Problems in Financial Services Sector, Banking and Non-Banking Companies, Regulatory Framework.
  • Factoring and Forfaiting:
  • Introduction, Types of Factoring, Theoretical Framework, Factoring Cost, Advantages and Disadvantages of Factoring, Factoring in India, Factoring v/s Forfaiting, Working of Forfaiting, Benefits and Drawbacks of Forfaiting, Practical Problems.
  • Bill Discounting:
  • Introduction, Framework, Bill Market Schemes, Factoring V/s Bill Discounting in Receivable Management.

 

(2)     Issue Management and Securitization:         

  • Issue Management and Intermediaries:
  • Introduction, Merchant Bankers / Lead Managers, Underwriters, Bankers to an Issue, Brokers to an Issue.
  • Stock Broking:
  • Introduction, Stock Brokers, Sub Brokers, Foreign Brokers, Trading and Clearing/Self Clearing Members, Stock Trading (Cash and Normal) Derivative Trading.
  • Securitization:
  • Definition, Securitization v/s Factoring, Features of Securitization, Pass Through Certificates, Securitization Mechanism, Special Purpose Vehicle, Securitisable Assets, Benefits of Securitization, New Guidelines on Securitization.

 

(3)     Financial Services and its Mechanism:        

  • Lease and Hire-Purchase:
  • Meaning, Types of Lease – Finance Lease, Operating Lease, Advantages and Disadvantages of Leasing, Leasing in India, Legal Aspects of Leasing.
  • Definition of Hire Purchase, Hire Purchase and Installment Sale Characteristics, Hire Purchase and Leasing, Advantages of Hire Purchase, Problems of Hire Purchase.
  • Housing Finance:
  • Introduction, Housing Finance Industry, Housing Finance Policy Aspect, Sources of Funds, Market of Housing Finance, Housing Finance in India- Major Issues, Housing Finance in India – Growth Factors, Housing Finance Institutions in India, National Housing Bank (NHB), Guidelines for Asset Liability Management System in HFC, Fair Trade Practice Code for HFC’s, Housing Finance Agencies.
  • Venture Capital:
  • Introduction, Features of Venture Capital, Types of Venture Capital Financing Stages, Disinvestment mechanisms, Venture Capital Investment process, Indian Scenario.

 

(4)     Consumer Finance and Credit Rating: 

  • Consumer Finance:
  • Introduction, Sources, Types of Products, Consumer Finance Practice in India, Mechanics of Consumer Finance, Terms, Pricing, Marketing and Insurance of Consumer Finance, Consumer Credit Scoring, Case for and against Consumer Finance.
  • Plastic Money:
  • Growth of Plastic Money Services in India, Types of Plastic Cards- Credit card- Debit Card- Smart card- Add-on Cards, Performance of Credit Cards and Debit Cards, Benefits of Credit Cards, Dangers of Debit Cards, Prevention of Frauds and Misuse, Consumer Protection. Indian Scenario.
  • Smart Cards- Features, Types, Security Features and Financial Applications.
  • Credit Rating:
  • Meaning, Origin, Features, Advantages of Rating, Regulatory Framework, Credit Rating Agencies, Credit Rating Process, Credit Rating Symbols. Credit Rating Agencies in India, Limitations of Rating.
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Innovative Financial Services (CI) https://zedex.co.in/vipulp/product/innovative-financial-services-ci/ Tue, 17 Jun 2025 14:58:39 +0000 https://zedex.co.in/vipulp/?post_type=product&p=16334 TYBMS -- SEMESTER - VI

Author: Chandra Hariharan Iyer

               Suraj Agarwala

FIFTH REVISED EDITION 2024

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SYLLABUS

 

(1)     Introduction to Traditional Financial Services: 

  • Financial Services:
  • Concept, Objectives/Functions, Characteristics, Financial Service Market, Financial Service Market Constituents, Growth of Financial Services in India, Problems in Financial Services Sector, Banking and Non-Banking Companies, Regulatory Framework.
  • Factoring and Forfaiting:
  • Introduction, Types of Factoring, Theoretical Framework, Factoring Cost, Advantages and Disadvantages of Factoring, Factoring in India, Factoring v/s Forfaiting, Working of Forfaiting, Benefits and Drawbacks of Forfaiting, Practical Problems.
  • Bill Discounting:
  • Introduction, Framework, Bill Market Schemes, Factoring V/s Bill Discounting in Receivable Management.

 

(2)     Issue Management and Securitization:         

  • Issue Management and Intermediaries:
  • Introduction, Merchant Bankers / Lead Managers, Underwriters, Bankers to an Issue, Brokers to an Issue.
  • Stock Broking:
  • Introduction, Stock Brokers, Sub Brokers, Foreign Brokers, Trading and Clearing/Self Clearing Members, Stock Trading (Cash and Normal) Derivative Trading.
  • Securitization:
  • Definition, Securitization v/s Factoring, Features of Securitization, Pass Through Certificates, Securitization Mechanism, Special Purpose Vehicle, Securitisable Assets, Benefits of Securitization, New Guidelines on Securitization.

 

(3)     Financial Services and its Mechanism:        

  • Lease and Hire-Purchase:
  • Meaning, Types of Lease – Finance Lease, Operating Lease, Advantages and Disadvantages of Leasing, Leasing in India, Legal Aspects of Leasing.
  • Definition of Hire Purchase, Hire Purchase and Installment Sale Characteristics, Hire Purchase and Leasing, Advantages of Hire Purchase, Problems of Hire Purchase.
  • Housing Finance:
  • Introduction, Housing Finance Industry, Housing Finance Policy Aspect, Sources of Funds, Market of Housing Finance, Housing Finance in India- Major Issues, Housing Finance in India – Growth Factors, Housing Finance Institutions in India, National Housing Bank (NHB), Guidelines for Asset Liability Management System in HFC, Fair Trade Practice Code for HFC’s, Housing Finance Agencies.
  • Venture Capital:
  • Introduction, Features of Venture Capital, Types of Venture Capital Financing Stages, Disinvestment mechanisms, Venture Capital Investment process, Indian Scenario.

 

(4)     Consumer Finance and Credit Rating: 

  • Consumer Finance:
  • Introduction, Sources, Types of Products, Consumer Finance Practice in India, Mechanics of Consumer Finance, Terms, Pricing, Marketing and Insurance of Consumer Finance, Consumer Credit Scoring, Case for and against Consumer Finance.
  • Plastic Money:
  • Growth of Plastic Money Services in India, Types of Plastic Cards- Credit card- Debit Card- Smart card- Add-on Cards, Performance of Credit Cards and Debit Cards, Benefits of Credit Cards, Dangers of Debit Cards, Prevention of Frauds and Misuse, Consumer Protection. Indian Scenario.
  • Smart Cards- Features, Types, Security Features and Financial Applications.
  • Credit Rating:
  • Meaning, Origin, Features, Advantages of Rating, Regulatory Framework, Credit Rating Agencies, Credit Rating Process, Credit Rating Symbols. Credit Rating Agencies in India, Limitations of Rating.
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Sports Marketing https://zedex.co.in/vipulp/product/sports-marketing/ Tue, 17 Jun 2025 14:57:37 +0000 https://zedex.co.in/vipulp/?post_type=product&p=16180 TYBMS -- SEMESTER - VI

Author: Sonia Pereira

               Nitin Sharma

               Purvy Karia

               S. Kanimozhi

               Sachin Mandle

FIRST EDITION

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SYLLABUS

(1)     Sports Marketing: Introduction, Environment & Research: 

Introduction to Sports Marketing: Sports Marketing Definition & Characteristics, Marketing Myopia in Sports, Distinctive Features of Sports Marketing, Model of Sports Industry, Implementation of Sports Marketing Programme.

Environment & Research in Sports Marketing:  Environmental Factors, Individual Factors, Decision Making for Sports Involvement, Role of Research in Sports Marketing: Types of Primary Market Research, Common Problems in Sports Marketing Research.

 

(2)     The Sports Product, Pricing Strategies & Sponsorship:

The Sports Products: Core & Extensions, Key Issues in Sports Products Strategy, Managing Sports Brands, Brand Equity: Benefits and Development, Sales: Definition, Sales Approaches used in Sports, Selling Sports to the Community.

Pricing Strategies: The Basics of Pricing, Core Issues, Factors Affecting Pricing.

Sponsorship: Definition, Growth of Sponsorship, Evaluating and Ensuring Sponsorship Effectiveness, Selling the Sponsorship, Ethical Issues in Selling the Sponsorships.

 

(3)     Promotion & Distribution Strategies in Sports Marketing:

Promotional Strategies: Promotional Concepts and Practice, Components of Promotion Mix for Sports Marketing: Sales Promotion, Sponsorship, Public Relation, Digital Marketing and Advertising.

Media Options in Sports Marketing,

Distribution Strategies: Placing Core Products and their Extensions, the Facility: Marketing Channels, the Product-Place Matrix.

 

(4)     Legal Aspects and Marketing of Major Sport Events:

Cross Impact among the 5Ps of Sports Marketing Mix.

Legal Aspects of Sports Marketing:  Endorsement Agreement, Player Agreement, Franchise Agreement and Sponsorship Agreement.

Marketing of Major Sport Events: Olympic Games, Commonwealth Games, ICC Cricket World Cup, Indian Premier League, FIFA Football World Cup, Wimbledon Tennis Tournament.

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Indian Ethos in Management (AB) https://zedex.co.in/vipulp/product/indian-ethos-in-management-ab/ Tue, 17 Jun 2025 14:56:18 +0000 https://zedex.co.in/vipulp/?post_type=product&p=15966 TYBMS -- SEMESTER - VI

Author: Anita Bobade

THIRD EDITION 2023

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SYLLABUS
No. Modules/Units
1 Indian Ethos – An Overview:
  (a)        Indian Ethos:

·            Meaning, Features, Need, History, Relevance, Principles Practised by Indian Companies, Requisites, Elements, Role of Indian Ethos in Managerial Practices.

(b)       Management Lessons from Scriptures:

·            Management Lessons from Vedas, Management Lessons from Mahabharata, Management Lessons from Bible, Management Lessons from Quran, Management Lessons from Kautilya’s Arthashastra.

Indian Heritage in Business, Management, Production and Consumption.

Ethics v/s Ethos.

Indian Management v/s Western Management.

2 Work Ethos and Values:
  (a)        Work Ethos:

·            Meaning, Levels, Dimensions, Steps, Factors Responsible for Poor Work Ethos.

(b)       Values:

·            Meaning, Features, Values for Indian Managers, Relevance of Value Based Management in Global Change, Impact of Values on Stakeholders: Employees, Customers, Government, Competitors and Society.

·            Values for Managers, Trans-Cultural Human Values in Management and Management Education, Secular v/s Spiritual Values in Management, Importance of Value System in Work Culture.

3 Stress Management:
  (a)        Stress Management:

·            Meaning, Types of Stress at Work, Causes of Stress, Consequences of Stress.

(b)       Stress Management Techniques:

·            Meditation: Meaning, Techniques, Advantages, Mental Health and its Importance in Management, Brain Storming, Brain Stilling, Yoga: Meaning, Significance.

(c)        Leadership:

·            Meaning, Contemporary Approaches to Leadership, Joint Hindu Family Business – Leadership Qualities of Karta.

(d)       Motivation:

·            Meaning, Indian Approach to Motivation, Techniques.

4 Indian Systems of Learning:
  (a)        Learning: Meaning, Mechanisms:

·            Gurukul System of Learning: Meaning, Features, Advantages, Disadvantages.

·            Modern System of Learning: Meanings, Features, Advantages, Disadvantages.

·            Karma: Meaning, Importance of Karma to Managers, Nishkama Karma.

·            Laws of Karma: The Great Law, Law of Creation, Law of Humility, Law of Growth, Law of Responsibility, Law of Connection.

·            Corporate Karma: Meaning, Methodology, Guidelines for good Corporate Karma.

·            Self-Management: Personal growth and Lessons from Ancient Indian Education System.

·            Personality Development: Meaning, Determinants, Indian Ethos and Personality Development.

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Indian Ethos in Management (CI) https://zedex.co.in/vipulp/product/indian-ethos-in-management-ci/ Tue, 17 Jun 2025 14:56:18 +0000 https://zedex.co.in/vipulp/?post_type=product&p=15967 TYBMS -- SEMESTER - VI

Author: Chandra Hariharan Iyer

               Swetha Anand

FOURTH REVISED EDITION 2025

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SYLLABUS
No. Modules/Units
1 Indian Ethos – An Overview:
  (a)        Indian Ethos:

·            Meaning, Features, Need, History, Relevance, Principles Practised by Indian Companies, Requisites, Elements, Role of Indian Ethos in Managerial Practices.

(b)       Management Lessons from Scriptures:

·            Management Lessons from Vedas, Management Lessons from Mahabharata, Management Lessons from Bible, Management Lessons from Quran, Management Lessons from Kautilya’s Arthashastra.

Indian Heritage in Business, Management, Production and Consumption.

Ethics v/s Ethos.

Indian Management v/s Western Management.

2 Work Ethos and Values:
  (a)        Work Ethos:

·            Meaning, Levels, Dimensions, Steps, Factors Responsible for Poor Work Ethos.

(b)       Values:

·            Meaning, Features, Values for Indian Managers, Relevance of Value Based Management in Global Change, Impact of Values on Stakeholders: Employees, Customers, Government, Competitors and Society.

·            Values for Managers, Trans-Cultural Human Values in Management and Management Education, Secular v/s Spiritual Values in Management, Importance of Value System in Work Culture.

3 Stress Management:
  (a)        Stress Management:

·            Meaning, Types of Stress at Work, Causes of Stress, Consequences of Stress.

(b)       Stress Management Techniques:

·            Meditation: Meaning, Techniques, Advantages, Mental Health and its Importance in Management, Brain Storming, Brain Stilling, Yoga: Meaning, Significance.

(c)        Leadership:

·            Meaning, Contemporary Approaches to Leadership, Joint Hindu Family Business – Leadership Qualities of Karta.

(d)       Motivation:

·            Meaning, Indian Approach to Motivation, Techniques.

4 Indian Systems of Learning:
  (a)        Learning: Meaning, Mechanisms:

·            Gurukul System of Learning: Meaning, Features, Advantages, Disadvantages.

·            Modern System of Learning: Meanings, Features, Advantages, Disadvantages.

·            Karma: Meaning, Importance of Karma to Managers, Nishkama Karma.

·            Laws of Karma: The Great Law, Law of Creation, Law of Humility, Law of Growth, Law of Responsibility, Law of Connection.

·            Corporate Karma: Meaning, Methodology, Guidelines for good Corporate Karma.

·            Self-Management: Personal growth and Lessons from Ancient Indian Education System.

·            Personality Development: Meaning, Determinants, Indian Ethos and Personality Development.

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Marketing of Non-Profit Organisations https://zedex.co.in/vipulp/product/marketing-of-non-profit-organisations/ Tue, 17 Jun 2025 14:56:17 +0000 https://zedex.co.in/vipulp/?post_type=product&p=15960 TYBMS -- SEMESTER - VI

Author: Veena Prasad Vemuri

               Stephen Pillai

THIRD EDITION 2025

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SYLLABUS
No. Modules/Units
1 Introduction to Non-profit Organization:
  (A)       Non-profit organization: Meaning of Non-Profit Organization, Features of non-profit organization, Characteristics of Non Profit marketing, Stakeholders in non-profit organization, Types of non-profit organization: Charities, newly emerging social enterprise sector, public sector, political parties and campaign organizations, classification of non-profit organizations, Social need: concept, social need as a basis for developing sustainable business model for a non-profit organization.

(B)       Fundraising: meaning, common techniques to solicit funds, fund raising loyalty ladder, marketing and communication for fundraising.

2 Segmenting Targeting Positioning, Product mix & Pricing mix in Non-profit organizations:
  (A)       Segmentation, Targeting & Positioning of non-profit organizations: Strategic Marketing for Non-Profit Organization, Steps in Strategic Marketing of non-profit organization, Market Segmentation, Targeting & Positioning in non-profit organization.
  (B)       Product mix & Pricing mix in non-profit organization: Budgeting, cost effective marketing mix, Cost Management, Product or offer in non-profit organization, level of offer in non-profit organization, Pricing Objectives in non-profit organizations, Pricing Strategies in non-profit organizations.
3 Promotion mix, Place mix of non-profit organizations & advocacy of non-profit organizations:
  (A)       Promotion Mix: Promotion of non-profit Organizations: Marketing Communication Strategies, Integrated Marketing Communication in nonprofit organizations, Image & reputation, Marketing Communication process, Marketing communication process, Role of Audience, message and vehicle in non-profit organization communication.

Significance of place in non-profit organizations, Challenges for non-profit organizations in rural areas.

(B)       Advocacy & Fund Raising in non-profit organization:  Meaning, steps in building support for advocacy, advocacy tactics: lobbying, Coalition Building, outreach to media, educating policy makers on issues, educating public on policy issue, building relationship with policy maker. Distinctive characteristics of advocacy groups, Steps in crafting an advocacy plan, steps in engaging policy makers for lobbying, advocacy v/s lobbying, Evaluating advocacy.

Fund Raising: meaning, Principles of fundraising, Fund raising cycle, The fund raising pyramid and donor life cycle.

4 Corporate Social Responsibility, innovations & Ethics in non-profit organizations:
  (A)       Corporate social responsibility: CSR, Importance of CSR, history and evolution of CSR, Policy framework for CSR in India, Section 135 of Companies Act 2013, Role of CSR committee on Boards.

Code of Ethics in non-profit organization, hierarchy of ethical values in non-profit organization, careers in CSR.

(B)       Trends and Innovations: Current trends, innovations and opportunities in CSR, Influence of non-profit organizations and their impact on corporate CSR, Challenges faced by non-profit organizations in India.

(C)       Non-Governmental Organization (NGO):  Meaning of Non-Government Organization (NGO), Difference between Voluntary Organization & NGO, Steps of Voluntarism, Types of NGO: advocacy of chosen cause, Small or Grassroot NGO, Mother NGO, National NGO, corporate NGO, Global NGO’s.

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HRM in Global Perspective https://zedex.co.in/vipulp/product/hrm-in-global-perspective/ Tue, 17 Jun 2025 14:56:17 +0000 https://zedex.co.in/vipulp/?post_type=product&p=15961 TYBMS -- SEMESTER - VI

Author: Prerna Sharma

               Parveen Nagpal

SEVENTH REVISED EDITION 2025

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SYLLABUS

 

(1)     International HRM – An Overview:

  • International HRM: Meaning and Features, Objectives, Evolution of IHRM, Reasons for Emergency of IHRM, Significance of IHRM in International Business, Scope/ Functions.
  • Difference between International HRM and Domestic HRM.
  • Approaches to IHRM: Ethnocentric, Polycentric, Geocentric and Regiocentric.
  • Limitations to IHRM.
  • Qualities of Global Managers.
  • Organizational Dynamics and IHRM.
  • Components of IHRM: Cross Cultural Management and Comparative HRM.
  • Cross Cultural Management: Meaning, Features, Convergence of Cultures, Role of IHRM in Cross Culture Management, Problems of Cross Cultural Issues in Organizations, Importance of Cultural Sensitivity to International Managers.
  • Comparative HRM: Meaning, Importance, Difference between IHRM and Comparative HRM.
  • Managing Diversity in Workforce.
  • Dealing with Cultural Shock.

 

(2)     Global HRM Functions:

  • International Recruitment and Selection: Meaning- Sources of International Labour Market, Global Staffing, Selection Criteria, Managing Global Diverse Workforce.
  • International Compensation: Meaning, Objectives, Components of International Compensation Program, Approaches to International Compensation.
  • HRM Perspectives in Training and Development: Meaning, Advantages, Cross Cultural Training, Issues in Cross Cultural Training.
  • International Performance Management: Meaning, Factors Influencing Performance, Criterion used for Performance Appraisal of International Employees, Problems Faced in International Performance Management.
  • Motivation and Reward System: Meaning, Benchmarking Global Practices.
  • International Industrial Relations: Meaning, Key Issues in International Industrial Relations, Trade Unions and International IR.

 

(3)     Managing Expatriation and Repatriation:

  • Concepts of PCNs (Parent-Country Nationals), TCNs (Third-Country Nationals) and HCNs (Host-Country Nationals).
  • Expatriation: Meaning, Reasons for Expatriation, Factors in Selection of Expatriates, Advantages of Using Expatriates, Limitations of using Expatriates, Role of Family, the Role of Non-expatriates, Reasons for Expatriate Failure, Women and Expatriation, Requirements/Characteristics of Effective Expatriate Managers.
  • Repatriation: Meaning, Repatriation Process, Factors affecting Repatriation Process, Role of Repatriate, Challenges faced by Repatriates.

 

(4)     International HRM Trends and Challenges:

  • Emerging Trends in IHRM.
  • Offshoring: Meaning, Importance, Offshoring and HRM in India.
  • International Business Ethics and IHRM: Meaning of Business Ethics, Global Values, International Corporate Code of Conduct, Criminalization of Bribery, Operationalizing Corporate Ethics of HR in Overall Corporate Ethics Programme.
  • Managing International Projects and Teams: Meaning, How Projects are Managed across the World and Challenges in Managing International Projects across the World.
  • HR in MNCs – Industrial Relations in MNCs.
  • Role of Technology on IHRM.
  • IHRM and Virtual Organization: Meaning and Features of Virtual Organization, Difference between Virtual Organization and Traditional Organization, Managing HR in Virtual Organization.
  • Growth in Strategic Alliances and Cross Border Mergers and Acquisitions- Impact on IHRM.
  • Knowledge Management and IHRM.

 

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Organisational Development https://zedex.co.in/vipulp/product/organisational-development/ Tue, 17 Jun 2025 14:56:17 +0000 https://zedex.co.in/vipulp/?post_type=product&p=15962 TYBMS -- SEMESTER - VI

Author: Prerna Sharma

               Parveen Nagpal

SEVENTH REVISED EDITION 2025

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SYLLABUS

 

(1)     Organisational Development – An Overview:

  • Organisational Development: Meaning, Features, Evolution, Components, Objectives, Principles, Process, Importance.
  • Relevance of Organisational Development for Managers, OD-HRD Interface, Participation of Top Management in OD.
  • OD Practitioner: Meaning, Role of OD Practitioner, Competencies of an OD Practitioner.
  • Emerging Trends in OD.
  • OD in Global Setting.

 

(2)     Organisational Diagnosis, Renewal and Change:

  • Organisational Diagnosis: Meaning, Need, Phases, Levels of Organisational Diagnosis, Techniques of Organisational Diagnosis, Tools used in Organisational Diagnosis.
  • Organizational Renewal, Re-energising, OD and Business Process Re-Engineering (BPR), OD and Leadership Development.
  • Organisational Change: Meaning, Organisational Life Cycle Planned Change, Organizational Growth and its Implication for Change.
  • Change Agents: Meaning, Features, Types, Role, Skills required.

 

(3)     OD Interventions: Managing Expatriation and Repatriation:

  • OD Interventions: Meaning, Features, Factors Affecting Success of Interventions, Steps in OD Interventions.
  • Types of Interventions: Human Resource Intervention, Structural Intervention, Strategic Interventions, Third Party Peace Making Intervention.
  • Techniques of OD Intervention:
  • Traditional: Sensitive Training, Grid Training, Survey Feedback.
  • Modern: Process Consultation, Third Party, Team Building, Transactional Analysis.
  • Evaluation of OD Interventions: Process, Types, Methods, Importance.

 

(4)     OD Effectiveness:

  • Issues Faced in OD: Issues Related to Client Relationship, Power-Individual skills and Attributes as a Source of Power, Power and Influence Tactics, Politics and OD.
  • Values in OD: Meaning, Professional Values, Value Conflict and Dilemma.
  • Ethics in OD: Meaning, Factors Influencing Ethical Judgement, Ethical Guidelines for OD Professionals.
  • Organisational Effectiveness: Meaning, Effectiveness v/s Efficiency, Approaches of Organisational Effectiveness: Goal Approach, System Resource Approach, Strategic Constituency Approach, Internal Process Approach; Parameters for Judging Organisational Effectiveness, Ways to Enhance Organisational Effectiveness.

 

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HRM in Service Sector Management https://zedex.co.in/vipulp/product/hrm-in-service-sector-management/ Tue, 17 Jun 2025 14:56:17 +0000 https://zedex.co.in/vipulp/?post_type=product&p=15963 TYBMS -- SEMESTER - VI

Author: Prerna Sharma

               Parveen Nagpal

SEVENTH REVISED EDITION 2025

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SYLLABUS

(1)     Service Sector Management – An Overview:

  • Services: Meaning, Features, Classification of Services: End User, Degree of Tangibility, People Based Services, Expertise Required, Orientation Towards Profit, By Location.
  • Service Sector Management: Meaning, Significance of Service Sector, Reasons for Growth in Service Sector.
  • Service Organization: Importance of Layout and Design of Service Organization, Servicescape.
  • Service Culture in Organization: Meaning, Developing Service Culture in Organization.
  • Relationship Marketing: Meaning, Need and Importance in Service Sector Organizations, Six Market Model.
  • Role of Service Employee.
  • Role of Customers in Service Process: Customers as Productive Resources, Customers as Contributors to Service Quality, Customers as Competitors.
  • Service Encounter and Moment of Truth: Meaning, Nature, Elements of Service Encounter.

 

(2)     Managing Human Element in Service Sector:

  • Human Element in Service Sector: Introduction, Role and Significance.
  • The Services Triangle.
  • Front Line Employees/Boundary Spanners: Meaning, Issues Faced by Front Line Employees: Person/Role Conflicts, Organization / Client Conflict, Inter client Conflict.
  • Emotional Labour: Meaning, Strategies for Managing Emotional Labour.
  • Recruitment in Service Sector: Recruiting Right People, Recruitment Procedures and Criteria, Challenges in Recruitment in Service Sector.
  • Selection of Employees in Service Sector: Interviewing Techniques: Abstract Questioning, Situational Vignette, Role Playing.
  • Develop People to Deliver Service Quality.
  • Compensating Employees in Service Sector.
  • Motivating Employees for Services.
  • Empowerment of Service Workers: Meaning, Advantages and Limitations.

 

(3)     Issues and Challenges of HR in Service Sector: 

  • Quality Issues in Services: Meaning and Dimensions of Service Quality, The Service – Gap Model, Reasons and Strategies to fill the Gaps.
  • Delivering Services through Agents and Brokers: Meaning, Advantages, Challenges, Strategies for Effective Service Delivery through Agents and Brokers.
  • HRM in Public Sector Organizations and Non-Profit Sector in India.
  • Issues and Challenges of HR in Specific Services:
  • Business and Professional Services: Banking and Insurance, Legal, Accountancy.
  • Infrastructure: Roads, Railways, Power.
  • Public Services: Police, Defense, Disaster Management.
  • Trade Services: Wholesale and Retail, Advertising, Maintenance and Repairs.
  • Personnel Services: Education, Health Care, Hotels.
  • Social and Charitable Services.

 

(4)     HRP Evaluation, Attrition, Retention and Globalisation:

  • Human Resource Planning Evaluation in Service Sector: Meaning, HRP Evaluation Process, Purpose of HRP Evaluation in Service Sector, Issues Influencing HRP Evaluation in Service Sector.
  • Service Leadership: Meaning, Integrating Marketing Operation and Human Resources, Creating a Leading Service Organization, The Service – Profit Chain Model.
  • Attrition in Service Sector: Meaning, Reasons for Attrition in Service Sector, Cycle of Failure, Cycle of Mediocrity and Cycle of Success.
  • Retaining the Best People in Service Sector: Including Employees in Company’s Vision, Treat Employees as Customers, Measure and Reward String Service Performers.
  • Globalization of Services: Meaning, Reasons for Globalization of Services, Impact of Globalization on Indian Service Sector. Organisational Effectiveness, Ways to Enhance Organisational Effectiveness.

 

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Workforce Diversity https://zedex.co.in/vipulp/product/workforce-diversity/ Tue, 17 Jun 2025 14:56:17 +0000 https://zedex.co.in/vipulp/?post_type=product&p=15964 TYBMS -- SEMESTER - VI

Author: Parveen Nagpal

               Prerna Sharma

               Mitali Shelankar

SIXTH REVISED EDITION 2025

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SYLLABUS
No. Modules / Units
1 Workforce Diversity – An Overview:
  ·           Meaning of Workforce.

·           Workforce Diversity: Meaning, Features and Significance.

·           Dimensions of Workforce Diversity.

·           Advantages and Limitations of having a diverse workforce.

·           Positive and Negative effects of workforce diversity in workplace.

2 Workforce Diversity and HRM Functions:
  ·           Steps to Recruiting and Retaining a Diverse Workforce

·           Workforce Diversity and HRM Functions – Diversity and Recruitment, Diversity and Supervision, Diversity and Training, Diversity and Compensation, Diversity and Performance Management, Diversity and Work life Balance.

·           Role of Recruiter in Hiring Diversified Workforce.

·           Workforce Diversity – Key to Organizational Performance.

·           Workforce Diversity as a Determinant of Sustainable Competitive Advantage.

3 Strategies to Manage Diversity:
  ·           Organizational Strategies for Managing Workforce Diversity – Workplace Inclusion Strategies through Corporate Leadership, Diversity Training and Mentoring.

·           Diversity Management Programmes – Concept.

·           Corporate Culture and Diversity at workplace.

·           Techniques of Managing Work Force Diversity.

·           Approaches to Diversity Management System.

4 Issues in Managing Diversity and Recent Trends:
  ·           Best Practices in Achieving Workforce Diversity.

·           Diversity and Multi-culturism.

·           Global workforce diversity management.

·           Recent Trends of Diversity.

·           Role of Technology in Handling Workforce Diversity.

·           Workforce Diversity Management for Creativity and Innovation.

·           Ethical and Legal Issues in Managing Diversity.

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