Channels and Objectives of Communication: Channels-

Formal and Informal – Vertical, Horizontal, Diagonal, Grapevine.

Objectives of Communication: Information, Advice, Order and Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Morale of Employees (A brief introduction to these objectives to be given).

Methods and Modes of Communication:

Methods: Verbal and Nonverbal, Characteristics of Verbal Communication Characteristics of Non-verbal Communication, Business Etiquette.

Modes: Telephone and SMS Communication 3 (General introduction to Telegram to be given) Facsimile Communication [Fax].

Computers and E-communication Video and Satellite Conferencing.

Physical / Semantic / Language / Socio-Cultural / Psychological / Barriers, Ways to Overcome these Barriers.

Listening: Importance of Listening Skills, Cultivating good Listening Skills.

Introduction to Business Ethics:

Concept and Interpretation, Importance of Business Ethics, Personal Integrity at the workplace, Business Ethics and media, Computer Ethics, Corporate Social Responsibility.

Teachers can adopt a case study approach and address issues such as the following so as to orient and sensitize the student community to actual business practices:

Surrogate Advertising, Patents and Intellectual Property Rights, Dumping of Medical/E-waste, Human Rights Violations and Discrimination on the basis of gender, race, caste, religion, appearance and sexual orientation at the workplace, Piracy, Insurance, Child Labour.

Parts, Structure, Layouts – Full Block, Modified Block, Semi-Block Principles of Effective Letter Writing, Principles of Effective Email Writing.

Personnel Correspondence:

Statement of Purpose, Job Application Letter and Resume, Letter of Acceptance of Job Offer, Letter of Resignation.

[Letter of Appointment, Promotion and Termination, Letter of Recommendation (to be taught but not to be tested in the examination)]

Paragraph Writing:

Developing an idea, using appropriate linking devices, etc.

Cohesion and Coherence, self-editing, etc. [Interpretation of technical data, Composition on a given situation, a short informal report etc.]

Activities:

¨         Listening Comprehension

¨         Remedial Teaching

¨         Speaking Skills: Presenting a News Item, Dialogue and Speeches

¨         Paragraph Writing: Preparation of the first draft, Revision and Self – Editing, Rules of spelling.

¨         Reading Comprehension: Analysis of texts from the fields of Commerce and Management