Elective – Vipul Prakashan : Educational Book Publisher

Financial Management – II

Admin — Tue, 17 Jun 2025 14:56:18 +0000

SYLLABUS

(1) Working Capital Management:

Management of Working Capital in India.
Estimating Working Capital Needs.
Operating or Working Capital Cycle.
Working Capital Financing: Trade Credit; Bank Credit; Commercial Papers; Certificate of Deposits (CDs); Financing.

(2) Management of Components of Working Capital:

Management of Cash and Marketable Securities: Motives for Holding Cash; Objectives of Cash Management; Factors Determining Cash Needs; Basic Strategies of Cash Management; Cash Management Techniques / Processes; Marketable Securities; and Cash Management Practices in India.
Receivables Management: Objectives; Credit Policies; Credit Terms; and Collection Policies.
Inventory Management: Objectives; and Techniques.

(3) Financial Planning:

Meaning and Essentials of Budget.
Types of Budget.
Advantages of Budgeting.
Zero Based Budgeting.
Master Budget.
Sales Budget, Production Budget, Material Budget, Cash Budget and Flexible Budget.

(4) Financial Policy and Corporate Strategy:

Meaning of Strategic Financial Management.
Strategic Financial Decision Making Framework.
Functions of Strategic Financial Management.

Business Risk and Financial Risk:

Debt v/s Equity Financing.
Types of Leverage.
Investment Objective/Criteria for Individuals/Non-Business Purpose.

Cost Accounting

Admin — Tue, 17 Jun 2025 14:56:18 +0000

SYLLABUS

(1) Introduction to Cost Accounting:

Objectives and Scope of Cost Accounting.
Cost Centres and Cost Units.
Cost Classification for Stock Valuation, Profit Measurement, Decision Making and Control.
Coding Systems.
Elements of Cost.

(2) Classification of Cost and Cost Sheet:

Classification of Costs, Cost of Sales, Cost Centre, Cost Unit, Profit Centre and Investment Centre.
Cost Sheet and Reconciliation of Cost and Financial Accounts.

Note: Practical Problems based on Preparation of Cost Sheet Reconciliation of Cost and Financial Accounts.

(3) Standard Costing:

Various Types of Standards, Setting of Standards, Basic Concepts of Labour and Overhead (Fixed and Variable) Variance Analysis.

(4) Introduction to Marginal Costing:

Marginal Costing Meaning, Application, Advantages, Limitations, Contribution, Breakeven Analysis and Profit Volume Graph.

Note: Practical Problems based on Marginal Costing excluding Decision Making.

Entrepreneurship Management

Admin — Tue, 17 Jun 2025 14:56:18 +0000

SYLLABUS

No.	Modules / Units
1	The Entrepreneur:
	(A) Entrepreneur: Meaning, Nature, Origin and Development of Entrepreneurship in India, Need and Importance, Core Elements, Principles, Essentials, Types, Functions, Concept of Entrepreneurship Management, Motives behind being an Entrepreneur, Entrepreneurial Process. (B) Theories of Entrepreneurship: Innovation Theory of Schumpeter, Need for Achievement Theory of McClelland, Risk Bearing Theory of knight, Hagen’s Theory of Entrepreneurship, Economic Theory of Entrepreneurship. (C) Entrepreneurial Values and Attitudes, Dominant Characteristics of Successful Entrepreneurs, Internal and External Factors for Entrepreneurial Motivation. (D) Entrepreneurial Skills, Identifying Business Opportunities, Role of Creativity in Entrepreneurship, the Creative Process, the Innovation Process, Types of Innovation, Sources of Innovation, Principles of Innovation, Sources of Business Ideas.
2	Business Planning:
	(A) Forms of Entrepreneurial Structures: ¨ Sole Proprietorship: Meaning, Merits and Limitations. ¨ Partnership: Meaning, Forms, Merits and Limitations. ¨ Corporations: Meaning, Merits and Limitations. ¨ Limited Liability Partnerships and Corporations. ¨ Franchising: Meaning, Types, Merits and Limitations.
	(B) Critical Factors for Starting a New Enterprise: Personal, Environmental, Sociological Factors. Problems of a New Venture: Financial, Administrative, Marketing, Production and Other Problems. (C) Business Plan: Meaning, Benefits, Developing a Business Plan, Environment Scanning, Elements/Areas to be Covered in a Business Plan, Project Report Preparation, Contents of a Project Report.
3	Key Areas of New Ventures:
	(A) Marketing: New Product Development, Marketing Strategy for the New Venture, Branding Strategies, Distribution Strategies, Pricing Strategies, Promotion Strategies for New Venture, Concept of Marketing Mix and Market Segmentation, Marketing Plan. (B) Operations: Size and Location of Enterprise, Layout, Inventory Control, Quality Control.
	(C) Finance: Sources of Long Term and Short Term Finance, Debt Fund: Meaning, Merits and Limitations, Equity Fund: Meaning, Merits and Limitations, Concept of Break Even Analysis, Venture Capital: Meaning, Merits and Limitations, Criteria for Evaluating New Venture Proposals by Venture Capitalist. (D) Human Resource: Personnel Function, Important Labor Laws: Industrial Disputes Act, Factories Act, Provident Fund Act, Employee State Insurance Act, Payment of Wages Act, Minimum Wages Act, Payment of Gratuity Act, other related Acts and Role of HRD in New Ventures.
4	Evolving Concepts in Entrepreneurship:
	(A) Social Entrepreneurship: Meaning, Social Responsibility of an Entrepreneur. (B) Barriers to Entrepreneurship: Environmental, Economic, Non-economic, Personal and Entrepreneurial Barriers.
	(C) Intrapreneurship: Meaning, Characteristics, Intrapreneurs Activities, Types of Corporate Entrepreneurs, Corporate v/s Intrapreneurial Culture, Climate, Fostering Intrapreneurial Culture, Promoting Intrapreneurship: Pinchot’s Spontaneous Teams and Formal Venture Teams, Establishing Intrapreneurial Ventures. (D) Ethics and Entrepreneurship: Defining Ethics, Approaches to Managerial Ethics, Ethics and Business Decisions, Ethical Practices and Code of Conduct, Ethical Considerations in Corporate Entrepreneurship. (E) Institutional Support to Entrepreneurs: Importance, Incentives and Facilities, Entrepreneurship Development Institute of India (EDI), NSIC, Small Industries Development Organization (SIDO), National Institute for Entrepreneurship and Small Business Development (NIESBUD), Others, Key Features of National Policy on Skill Development and Entrepreneurship 2015.

Customer Relationship Management

Admin — Tue, 17 Jun 2025 14:56:18 +0000

SYLLABUS

No.	Modules / Units
1	Introduction to Customer Relationship Management (CRM):
	Meaning, Definition of CRM, Development in CRM, Benefits of CRM, Effective CRM through Customer Knowledge Management, CRM Cycle, Winning market through effective CRM, CRM programmes, Relationship Marketing and Effectiveness of Relationship Marketing, Factors Responsible for Growth of Customer Relationship Management (CRM).
2	Technological support in Customer Relationship Management (CRM):
	Introduction, Technological Application in CRM, Types of Technological Application in CRM, Database and Information Systems, Database Marketing Strategies, CRM Software Solutions for B2C and B2B, Accounting Systems for Customer Acquisition and Retention Costs, Customer Loyalty and Profitability through Technology. e-CRM: Introduction, Importance, Challenges, Strategies, e-Marketing and e-CRM.
3	Implementing Customer Relationship Management (CRM):
	Allocation Rule of Customer Relationship Management (CRM), Customer Satisfaction Survey, Contact Management, Building Customer Relationship Management (CRM), Effectiveness of Customer Relationship Management (CRM), Organizing of Customer Relationship Management (CRM), Employee and Customer Management Process.
4	Customer Relationship Management (CRM) in Banking and Insurance Sector:
	Building Customer Loyalty, B2B Commerce, B2B Relationship with Intermediaries, Relationship Marketing for Creating Value in Business and Market, Customer Relationship Management in Indian Banking and Insurance Sector: Introduction, CRM Objectives, Need of CRM, Process of CRM, Customer Relationship Management through Call Centres in Banking sector, E- CRM in Banking and Insurance

Wealth Management

Admin — Tue, 17 Jun 2025 14:56:18 +0000

SYLLABUS

Unit	Name of the Topic
1	Introduction to Wealth Management:
	(A) Overview: ¨ Define Wealth, Meaning and Scope of Wealth Management. ¨ Wealth Cycle. ¨ Wealth Management Process. ¨ Introduction to Financial Literacy. (B) Savings and Investments: ¨ Introduction, Nature and Scope of Saving and Investments Objectives of Saving and Investment (Tax Saving, Income and Growth of Capital). ¨ Investment Alternatives. ¨ Investment Attributes. ¨ Approaches to investment decision making. ¨ Qualities for successful investment. ¨ Alternatives to Investment decision – Direct and Indirect.
2	Wealth Management Strategy:
	(A) Wealth Management Strategy: ¨ Meaning and Scope of Wealth Management Strategy. ¨ The Unwealthy Habits. ¨ Philosophy of Wealth Creation and Management. ¨ Need for Planning. (B) Investment Planning: ¨ Types of Investment Risk. ¨ Risk Profiling of Investors and Asset Allocation (Life Cycle Model). ¨ Asset Allocation Strategies (Strategic, Tactical, Life Cycle based). ¨ Goal based Financial Planning. ¨ Active and Passive Investment Strategies.
3	Financial Planning and Financial Mathematics:
	(A) Financial Planning: ¨ Introduction. ¨ Role of Financial Planner. ¨ Process of Financial Planning. ¨ Cash Flow Analysis. ¨ Financial Planning in India. ¨ Financial Blood Test Report. (B) Financial Mathematics: ¨ Calculation of Returns (CAGR, Post-tax Returns, etc.). ¨ Calculation of Total Assets. ¨ Net Worth Calculations.
4	Retirement and Estate Planning:
	(A) Retirement Planning: ¨ Meaning and Objectives of Retirement Planning. ¨ Gifts and Trust, Charity Planning. ¨ Avoidable Mistakes in Retirement Planning. ¨ Power of Attorney for Asset Management. (B) Estate Planning: ¨ Meaning and Scope. ¨ Need for Estate Planning. ¨ Tools for Estate Planning. ¨ Considerations for Personal Property and Collectibles. (C) Insurance Planning: ¨ Meaning. ¨ Basic Principles of Insurance. ¨ Functions and Characteristics of Insurance. ¨ Rights and Responsibilities of Insurer and Insured. ¨ Types of Life Insurance Policies. ¨ Types of General Insurance Policies. ¨ Health Insurance – Mediclaim – Calculation of Human Life Value / Belth Method CPT.