M.Com. (OLD SYLLABUS) – Vipul Prakashan : Educational Book Publisher

Marketing of Financial Products (As per NEP 2020)

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MODULE – I:

(1) Introduction to Marketing:

Meaning, Definition of Marketing, Marketing Concept and Its Evolution, Difference between Marketing and Selling, Concept of Services – Difference between Goods and Services.
Goods Service Continuum, Service Marketing Triangle – Characteristics of Services – Marketing Mix Elements (4 and 7 Ps) – Environmental Analysis – Macro and Micro Environment.

(2) Introduction to Financial Products:

Introduction to Financial Products – Financial Service Products Meaning and Features, Investment Related Products – Concepts and Features – Classification.
Marketing Fundamentals – Market Segmentation, Distribution Channels – Pricing, Decision – Factors affecting Pricing-pricing Policies, Role of Regulators in Pricing-structure and Marketing of Financial Products Based on Client Requirements.
CRM – Importance of CRM in Marketing of Financial Services – CRM and Relationship, Marketing-CRM, Concept – CRM Implementation and Evaluation.

MODULE – II:

(3) Buying Behavior:

Consumer’s Buying Behavior-Factors affecting Buying Behavior, Need and Importance of Competition analysis, Porters five force model.
Marketing Strategies – Market Entry Strategies, Recent Trends in marketing of Investment Products, Marketing though Social Networking Channels.

(4) E-Marketing:

Introduction to E-Marketing – Meaning, Objectives, Features, Scope, Benefits, Problems and Techniques, E-Marketing Tools – Introduction, Objectives, E-mail Marketing, Creating a Website, Social Media Marketing, Pay per Click Advertising, Search Engine Optimization, Blogging and Classified Advertising.
Application of E-Marketing – introduction, Objectives, Online Advertising, Direct Response Medium, Role of Distribution in E‑Marketing, Lead Generation Platform, Customer Service Mechanism and Relationship Building Medium.

Admin — Tue, 17 Jun 2025 14:57:48 +0000

MODULE – I:

(1) Scope and Objectives of Financial Management:

Financial Management – Introduction, Meaning, Scope, Objectives, Profit v/s Value Maximization. Strategic Financial Management – Need and Importance Corporate, Business and Functional Strategy.
Financial Planning – Need and Importance, Interface of Financial Policy and Strategic Management Relationship of Finance to Economics and Accounting Role of Financial Manager.

(2) Capital Budgeting – Project Planning and Risk Analysis:

Introduction – Capital Budgeting Process, Project Classification and Investment Criteria. Techniques of Capital Budgeting – NPV, Benefit Cost Ratio, Internal Rate of Return, Modified Internal Rate of Return, Payback Period, Discounted Payback Period and ARR. (Inclusive of Estimation of Project Cash Flows).
Capital Rationing – Meaning, Need and Dealing with Capital Rationing Problems Risk Analysis in Capital Budgeting – Sources and Perspectives of Risk, Sensitivity Analysis, Scenario Analysis, Simulation Model, Decision Tree Analysis and Break – Even Analysis.

MODULE – II:

(3) Time Value of Money:

Concept, Present Value, Annuity, Techniques of Discounting, Techniques of Compounding.
Bond Valuation and YTM.

(4) Financial Decisions:

Cost of Capital – Introduction, Definition of Cost of Capital, Measurement of Cost of Capital, WACC, Marginal Cost of Capital.
Capital Structure Decisions – Meaning, Choice of Capital Structure, Importance, Optimal Capital Structure, EBIT – EPS Analysis, Cost of Capital, Capital Structure and Market Price of Share, Capital Structure Theories, Dividend Policy – Pay Out Ratio Business Risk and Financial Risk – Introduction, Debt v/s Equity Financing, Types of Leverage, Investment Objective/Criteria for Individuals / Non-business Purpose.

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