Author: H. V. Kishnadwala

               H. A. Wandrekar

               Lokesh V. Tardalkar

FIRST EDITION 2025

Author: Bhagyashree Tripathi

               Himanshu R. Lapashia

FIRST EDITION 2025

MODULE – I:

(1)    Introduction to Marketing:

• Meaning, Definition of Marketing, Marketing Concept and Its Evolution, Difference between Marketing and Selling, Concept of Services – Difference between Goods and Services.
• Goods Service Continuum, Service Marketing Triangle – Characteristics of Services – Marketing Mix Elements (4 and 7 Ps) – Environmental Analysis – Macro and Micro Environment.

(2)    Introduction to Financial Products:

• Introduction to Financial Products – Financial Service Products Meaning and Features, Investment Related Products – Concepts and Features – Classification.
• Marketing Fundamentals – Market Segmentation, Distribution Channels – Pricing, Decision – Factors affecting Pricing-pricing Policies, Role of Regulators in Pricing-structure and Marketing of Financial Products Based on Client Requirements.
• CRM – Importance of CRM in Marketing of Financial Services – CRM and Relationship, Marketing-CRM, Concept – CRM Implementation and Evaluation.

MODULE – II:

(3)    Buying Behavior:

• Consumer’s Buying Behavior-Factors affecting Buying Behavior, Need and Importance of Competition analysis, Porters five force model.
• Marketing Strategies – Market Entry Strategies, Recent Trends in marketing of Investment Products, Marketing though Social Networking Channels.

(4)    E-Marketing:

• Introduction to E-Marketing – Meaning, Objectives, Features, Scope, Benefits, Problems and Techniques, E-Marketing Tools – Introduction, Objectives, E-mail Marketing, Creating a Website, Social Media Marketing, Pay per Click Advertising, Search Engine Optimization, Blogging and Classified Advertising.
• Application of E-Marketing – introduction, Objectives, Online Advertising, Direct Response Medium, Role of Distribution in E‑Marketing, Lead Generation Platform, Customer Service Mechanism and Relationship Building Medium.

Author: Farhat Fatma Shaikh

SECOND REVIED EDITION 2025

Module – I:

(1)     Introduction to GST Levy and Collection of GST:

• Introduction to GST: Genesis of GST in India, Power to tax GST (Constitutional Provisions).
• Extent and Commencement, Meaning and Definition of GST, Benefits of GST, Conceptual Framework – CGST, IGST, SGST, UTGST, Imports of goods or services or both, Export of goods or services or both, Taxes subsumed and not subsumed under GST.
• Definitions: Section 2(13) Audit, Section 2(17) Business, Section 2(31) Consideration, Section 2(45) Electronic Commerce Operator Section 2(52) Goods Section 2(56) India, Section 2(78) Nontaxable Supply Section 2(84) Person, Section 2(90) Principal Supply Section 2(93) Recipient Section 2(98) Reverse charge, Section 2(102) Services, Section 2(105) Supplier Section 2(107) Taxable Person Section 2(108) Taxable Supply Extent & Commencement of CGST Act/SGST Act/UTGST Act/IGST Act Goods and Services Tax Council (GST Council).
• Goods & Services Tax Network (GSTN) Composition Scheme (Section 10 of CGST Act).

(2)     Concept of Supply:

• Concept of Supply (Section 7,8 & 9 of CGST Act) Taxable & Non Event Supply (Section 11 of CGST Act) Place of Supply (Section 10 of IGST Act).
• Time of Supply: Time of Supply (Section 12 & 13 of CGST Act) Value of Supply (Section 15 of CGST Act).

Module – II:

(3)     Input Tax Credit and Computation of GST (Section 16-19 of CGST Act):

• Eligibility and conditions for taking Input Tax Credit Apportionment of Credit & Blocked Credit, Credit in special circumstances.
• Computation of GST under Inter State supplies and Intra State Supplies.

(4)     Registration (Section 22-30 of CGST Act):

• Registration: Persons liable for Registration, Persons not liable for Registration.
• Procedure for Registration, Deemed Registration, Amendment, Cancellation and Revocation of Registration.

MODULE – I:

(1)     Financial Products:

• Introduction to Saving, Management of Spending and Financial Discipline, Banking Products and Services, 5Cs for Credit: (Character, Capacity, Collateral, Capital and Conditions), Credit Information Organizations and Credit Score.
• Investment Opportunity and Financial Products, Insurance: Life and Non-Life Insurance including Medical Insurance Scheme. Power of Compounding and Rule of 72 Concept of Risk and Return National Pension System and Retirement Planning Estate Planning, Importance of Nomination, Will and Power of Attorney.

(2)     Financial Planning and Management:

• Financial Planning, SMART Financial Goals, Budgeting, Introduction to Basic Tax Structure in India, Aspects of Personal Tax Planning (Exemptions and Deductions for Individuals) e-filing, Digitalization of Financial Transactions: Debit Cards, Credit Cards, Net Banking; UPI, Digital Wallets, and Digital Currency.
• Financial Frauds: Investment Frauds, Lottery Frauds, Marketing Frauds, Credit Card Frauds Government Scheme for Various Savings, Investment Options, Case Studies on Financial Frauds in India.

MODULE – II:

(3)     Financial Services from Post Office and Insurance Services:

• Post Office Savings Schemes: Savings Account – Recurring Deposit – Term Deposit – Monthly Income Scheme – Kissan Vikas Patra – NSC – PPF – Senior Citizen Savings Scheme – Sukanya Samriddhi Yojana/Account – Indian Post Payments Bank – Money Transfer – Money Order.
• Insurance Services: Life Insurance – Life Insurance Policies – Term Insurance and Endowment Policies – Pension Policies – Health Insurance Plans – ULIP – Property Insurance – General Insurance – Types, Postal Life Insurance Schemes – Housing Loans – Institutions providing Housing Loans, Pradhan Mantri Awas Yojana: Rural and Urban.

(4)     Personal Tax & Valuation:

• Introduction to Basic Tax Structure in India for Personal Taxation, Aspects of Personal Tax Planning, Exemptions and Deductions for Individuals, e-filing.
• Time Value of Money, Present Value, Internal Rate of Return, Bonds Returns, Returns from Stocks, Annuity Techniques of Discounting.

MODULE – I:

(1)     Scope and Objectives of Financial Management:

• Financial Management – Introduction, Meaning, Scope, Objectives, Profit v/s Value Maximization. Strategic Financial Management – Need and Importance Corporate, Business and Functional Strategy.
• Financial Planning – Need and Importance, Interface of Financial Policy and Strategic Management Relationship of Finance to Economics and Accounting Role of Financial Manager.

(2)     Capital Budgeting – Project Planning and Risk Analysis:

• Introduction – Capital Budgeting Process, Project Classification and Investment Criteria. Techniques of Capital Budgeting – NPV, Benefit Cost Ratio, Internal Rate of Return, Modified Internal Rate of Return, Payback Period, Discounted Payback Period and ARR. (Inclusive of Estimation of Project Cash Flows).
• Capital Rationing – Meaning, Need and Dealing with Capital Rationing Problems Risk Analysis in Capital Budgeting – Sources and Perspectives of Risk, Sensitivity Analysis, Scenario Analysis, Simulation Model, Decision Tree Analysis and Break – Even Analysis.

MODULE – II:

(3)     Time Value of Money:

• Concept, Present Value, Annuity, Techniques of Discounting, Techniques of Compounding.
• Bond Valuation and YTM.

(4)     Financial Decisions:

• Cost of Capital – Introduction, Definition of Cost of Capital, Measurement of Cost of Capital, WACC, Marginal Cost of Capital.
• Capital Structure Decisions – Meaning, Choice of Capital Structure, Importance, Optimal Capital Structure, EBIT – EPS Analysis, Cost of Capital, Capital Structure and Market Price of Share, Capital Structure Theories, Dividend Policy – Pay Out Ratio Business Risk and Financial Risk – Introduction, Debt v/s Equity Financing, Types of Leverage, Investment Objective/Criteria for Individuals / Non-business Purpose.

Author: Chandra H. Iyer

FIRST EDITION

MODULE – I:

(1)    Introduction to Principles of Insurance and Insurance Market:

• History of Insurance in India, Insurance – Meaning, Definition, Functions, Nature and Principles of Insurance – Insurance Contract – Importance of Insurance to Society, Individuals, Business and Government.
• Features of Insurance Market in India, Types of Insurance – Life Insurance and General Insurance, Insurance Customers, Insurance Terminology. Organizational Structure, Functional Process, Distribution Channels, Distribution Channels in Insurance.

(2)    Life Insurance and General Insurance:

• Life Insurance: Meaning and Features of Life Insurance Contract – Classification of Policies, Life Insurance Planning, Financial Planning and Life Insurance, Life Insurance – Claims Management.
• General Insurance: Meaning and Features of General Insurance Contract – Types of General Insurance, Fire Insurance – Meaning, Nature and Use of Fire Insurance-Fire Insurance Contract, Kinds of Policies – Policy Conditions, Marine Insurance – Meaning and Nature of Marine Insurance, Classification of Policies, Policy conditions, Personal Accident Insurance, Motor Insurance, Liability Insurance – Bancassurance.

MODULE – II:

(3)    Regulations of Insurance Business:

• Development of Insurance Legislation in India and Insurance Act 1938, Insurance Regulatory and Development Authority of India (IRDAI), IRDAI and Its Functions, Protection of Policyholders Interest, Dispute Resolution Mechanism, International Trends in Insurance Regulation, Code of Conduct for Insurer, Basics requirements of the licensing regime for regulation of Insurance Intermediaries, Grant of License.

(4)    Ethical Issues and Rating Practices:

• Insurance Intermediaries duties to policyholders, Protection of Personal Data, Prevention of Insurance Fraud.
• Rating Practices, Premium Payment Regulations, Claim Procedure and Management, Survey and Assessment.

MODULE – I:

(1)     Process Costing:

• Introduction: Features of Process, concept of Process Loss, Abnormal Loss, Normal Loss, Abnormal Gain.
• Computation of Inter-Process Profit: Advantages and Disadvantages, Computation of Equivalent Production – Weighted Average and FIFO.

(2)     Cost Allocation and Activity Based Costing Systems:

• Cost Allocation: Meaning and Its Types, Relationship between resources, Activities, Cost and Cost Drivers, Methods of Allocating Central Costs – Cost Allocation Using Direct Method, Step Down Method and Reciprocal Method.
• Activity Based Costing: Introduction, Advantages, Limitations, Identification of Cost Drivers, Practical Problems on Traditional V/s Activity Based Costing System.

MODULE – II:

(3)     Responsibility Accounting:

• Responsibility Accounting: Meaning, Features, Objective, Assumptions, Problems, Responsibility Centre’s – Cost, Profit, Revenue and Investment.
• Concept of Controllability: Introduction, Measuring Managerial Performance (ROI and Residual Income Approach), Preparation of Managerial Reports using Segmented Costs and Controllable Costs Approach.

(4)     Strategic Cost Management:

• Transfer Pricing: Introduction, Advantages and Disadvantages, Setting Transfer Pricing – Negotiated Transfer Pricing, Cost Based Transfer Pricing.
• Target Costing: Introduction, Concept, Objectives, Comparison between Target Costing and Cost Plus Pricing. Inflation Accounting – Meaning, Features, Conversion of Income Statement, Balance Sheet, Stocks and Net Assets Block using Current Purchasing Power Method.