MODULE – I:

(1)     Financial Products:

• Introduction to Saving, Management of Spending and Financial Discipline, Banking Products and Services, 5Cs for Credit: (Character, Capacity, Collateral, Capital and Conditions), Credit Information Organizations and Credit Score.
• Investment Opportunity and Financial Products, Insurance: Life and Non-Life Insurance including Medical Insurance Scheme. Power of Compounding and Rule of 72 Concept of Risk and Return National Pension System and Retirement Planning Estate Planning, Importance of Nomination, Will and Power of Attorney.

(2)     Financial Planning and Management:

• Financial Planning, SMART Financial Goals, Budgeting, Introduction to Basic Tax Structure in India, Aspects of Personal Tax Planning (Exemptions and Deductions for Individuals) e-filing, Digitalization of Financial Transactions: Debit Cards, Credit Cards, Net Banking; UPI, Digital Wallets, and Digital Currency.
• Financial Frauds: Investment Frauds, Lottery Frauds, Marketing Frauds, Credit Card Frauds Government Scheme for Various Savings, Investment Options, Case Studies on Financial Frauds in India.

MODULE – II:

(3)     Financial Services from Post Office and Insurance Services:

• Post Office Savings Schemes: Savings Account – Recurring Deposit – Term Deposit – Monthly Income Scheme – Kissan Vikas Patra – NSC – PPF – Senior Citizen Savings Scheme – Sukanya Samriddhi Yojana/Account – Indian Post Payments Bank – Money Transfer – Money Order.
• Insurance Services: Life Insurance – Life Insurance Policies – Term Insurance and Endowment Policies – Pension Policies – Health Insurance Plans – ULIP – Property Insurance – General Insurance – Types, Postal Life Insurance Schemes – Housing Loans – Institutions providing Housing Loans, Pradhan Mantri Awas Yojana: Rural and Urban.

(4)     Personal Tax & Valuation:

• Introduction to Basic Tax Structure in India for Personal Taxation, Aspects of Personal Tax Planning, Exemptions and Deductions for Individuals, e-filing.
• Time Value of Money, Present Value, Internal Rate of Return, Bonds Returns, Returns from Stocks, Annuity Techniques of Discounting.

Author: Chandra H. Iyer

FIRST EDITION

MODULE – I:

(1)    Introduction to Principles of Insurance and Insurance Market:

• History of Insurance in India, Insurance – Meaning, Definition, Functions, Nature and Principles of Insurance – Insurance Contract – Importance of Insurance to Society, Individuals, Business and Government.
• Features of Insurance Market in India, Types of Insurance – Life Insurance and General Insurance, Insurance Customers, Insurance Terminology. Organizational Structure, Functional Process, Distribution Channels, Distribution Channels in Insurance.

(2)    Life Insurance and General Insurance:

• Life Insurance: Meaning and Features of Life Insurance Contract – Classification of Policies, Life Insurance Planning, Financial Planning and Life Insurance, Life Insurance – Claims Management.
• General Insurance: Meaning and Features of General Insurance Contract – Types of General Insurance, Fire Insurance – Meaning, Nature and Use of Fire Insurance-Fire Insurance Contract, Kinds of Policies – Policy Conditions, Marine Insurance – Meaning and Nature of Marine Insurance, Classification of Policies, Policy conditions, Personal Accident Insurance, Motor Insurance, Liability Insurance – Bancassurance.

MODULE – II:

(3)    Regulations of Insurance Business:

• Development of Insurance Legislation in India and Insurance Act 1938, Insurance Regulatory and Development Authority of India (IRDAI), IRDAI and Its Functions, Protection of Policyholders Interest, Dispute Resolution Mechanism, International Trends in Insurance Regulation, Code of Conduct for Insurer, Basics requirements of the licensing regime for regulation of Insurance Intermediaries, Grant of License.

(4)    Ethical Issues and Rating Practices:

• Insurance Intermediaries duties to policyholders, Protection of Personal Data, Prevention of Insurance Fraud.
• Rating Practices, Premium Payment Regulations, Claim Procedure and Management, Survey and Assessment.

MODULE – I:

(1)    Introduction to Marketing:

• Meaning, Definition of Marketing, Marketing Concept and Its Evolution, Difference between Marketing and Selling, Concept of Services – Difference between Goods and Services.
• Goods Service Continuum, Service Marketing Triangle – Characteristics of Services – Marketing Mix Elements (4 and 7 Ps) – Environmental Analysis – Macro and Micro Environment.

(2)    Introduction to Financial Products:

• Introduction to Financial Products – Financial Service Products Meaning and Features, Investment Related Products – Concepts and Features – Classification.
• Marketing Fundamentals – Market Segmentation, Distribution Channels – Pricing, Decision – Factors affecting Pricing-pricing Policies, Role of Regulators in Pricing-structure and Marketing of Financial Products Based on Client Requirements.
• CRM – Importance of CRM in Marketing of Financial Services – CRM and Relationship, Marketing-CRM, Concept – CRM Implementation and Evaluation.

MODULE – II:

(3)    Buying Behavior:

• Consumer’s Buying Behavior-Factors affecting Buying Behavior, Need and Importance of Competition analysis, Porters five force model.
• Marketing Strategies – Market Entry Strategies, Recent Trends in marketing of Investment Products, Marketing though Social Networking Channels.

(4)    E-Marketing:

• Introduction to E-Marketing – Meaning, Objectives, Features, Scope, Benefits, Problems and Techniques, E-Marketing Tools – Introduction, Objectives, E-mail Marketing, Creating a Website, Social Media Marketing, Pay per Click Advertising, Search Engine Optimization, Blogging and Classified Advertising.
• Application of E-Marketing – introduction, Objectives, Online Advertising, Direct Response Medium, Role of Distribution in E‑Marketing, Lead Generation Platform, Customer Service Mechanism and Relationship Building Medium.

MODULE – I:

(1)     Scope and Objectives of Financial Management:

• Financial Management – Introduction, Meaning, Scope, Objectives, Profit v/s Value Maximization. Strategic Financial Management – Need and Importance Corporate, Business and Functional Strategy.
• Financial Planning – Need and Importance, Interface of Financial Policy and Strategic Management Relationship of Finance to Economics and Accounting Role of Financial Manager.

(2)     Capital Budgeting – Project Planning and Risk Analysis:

• Introduction – Capital Budgeting Process, Project Classification and Investment Criteria. Techniques of Capital Budgeting – NPV, Benefit Cost Ratio, Internal Rate of Return, Modified Internal Rate of Return, Payback Period, Discounted Payback Period and ARR. (Inclusive of Estimation of Project Cash Flows).
• Capital Rationing – Meaning, Need and Dealing with Capital Rationing Problems Risk Analysis in Capital Budgeting – Sources and Perspectives of Risk, Sensitivity Analysis, Scenario Analysis, Simulation Model, Decision Tree Analysis and Break – Even Analysis.

MODULE – II:

(3)     Time Value of Money:

• Concept, Present Value, Annuity, Techniques of Discounting, Techniques of Compounding.
• Bond Valuation and YTM.

(4)     Financial Decisions:

• Cost of Capital – Introduction, Definition of Cost of Capital, Measurement of Cost of Capital, WACC, Marginal Cost of Capital.
• Capital Structure Decisions – Meaning, Choice of Capital Structure, Importance, Optimal Capital Structure, EBIT – EPS Analysis, Cost of Capital, Capital Structure and Market Price of Share, Capital Structure Theories, Dividend Policy – Pay Out Ratio Business Risk and Financial Risk – Introduction, Debt v/s Equity Financing, Types of Leverage, Investment Objective/Criteria for Individuals / Non-business Purpose.

Module – I:

(1)    Indian Financial System:

• Introduction, Meaning, Functions of Financial System, Indian Financial System from Financial Neutrality to Financial Activism and from Financial Volatility to Financial Stability, Role of Government in Financial Development, Overview of Phases of Indian Financial System since Independence (State Domination – 1947-1990, Financial Sector Reforms 1991 till Financial Sector Legislative Reforms Commission 2013), Monitoring Framework for Financial Conglomerates.
• Structure of Indian Financial System: Banking and Non-Banking Financial Institutions, Organized and Unorganized Financial Markets, Financial Assets/Instruments, Fund Based and Fee Based Financial Services.

(2)    Financial Markets in India:

• Indian Money Market: Meaning, Features, Functions, Importance, Defects, Participants, Components of Organized and Unorganized Markets and Reforms. Indian Capital Market: Meaning, Features, Functions, Importance, Participants, Instruments, Reforms in Primary and Secondary Market.
• Indian Stock Market: Meaning and Functions of Stock Exchange – NSE and BSE. Equity Market: Primary Market, IPO, Book Building, Role of Merchant Bankers, ASBA, Green Shoe Option, Issue of Bonus Shares, Right Shares, Sweat Equity Shares, ESOP. Indian Debt Market: Market Instruments, Listing, Primary and Secondary Segments.

Module – II:

(3)    Commodity  Market:

• Introduction to Commodities Market: Meaning, History and Origin, Types of Commodities Traded. Structure of Commodities Market in India.
• Participants in Commodities Market, Trading in Commodities in India (Cash and Derivative Segment). Commodity Exchanges in India and abroad. Reasons for Investing in Commodities. CASE STUDIES.

(4)    Derivatives Market:

• Introduction to Derivatives market: Meaning, History and Origin. Elements of a Derivative Contract. Factors driving Growth of Derivatives Market.
• Types of Derivatives, Types of Underlying Assets, Participants in Derivatives Market, Advantages and Disadvantages of Trading in Derivatives Market. Current Volumes of Derivative Trade in India. Difference between Forwards and Futures. CASE STUDIES.